Guide to Automation Flows

   Tip! Select any of the images or gifs in this article for a closer look.

We've designed this guide to introduce you to automation flows, deep dive into Flow Actions, and help you understand an automation flow's overall and message-specific performance. We recommend looking through this guide to optimize Flow Builder for your brand.

Overview


Automation flows allow you to message subscribers at various stages in their customer journey, whether it's after they add a product to their cart, create their first order, or welcome them to your SMS program. Keep in mind that pairing automation flows with strategic segmentation allows you to engage and send personalized messages to different pockets of your subscriber base and can result in high click-through rates, conversion, and overall earnings.

Automation Flow Basics


In this section, we'll take a look at how to navigate the flow editor's main page and dive into automation properties.

Main Page Automation Properties

Understanding how to navigate the Automation Flows main page is the first step to unlocking and harnessing the power of Flow Builder so your brand can optimize conversions, build an interactive SMS program, and create opportunities for hyper-segmentation.

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  1. Select these three lines to unhide the Postscript navigation bar and navigate out of Flow Builder.
  2. Select Back to Flows to navigate out of the editor and into your Flows Dashboard.
  3. Give your automation flow a name that helps you identify it from all automation drafts or activated automations.
  4. Optional: Add a description to your automation flow.
  5. Customize your flow by dragging and dropping Flow Actions into your automation flow. Each action is broken down here.
  6. Preview your automation properties. For more information on Automation Properties, click the next tab in this module titled Automation Properties to the right.
  7. Drag and Drop your Flow Actions (from step 5) to the Drag action here placeholders throughout your build.
  8. Save. Don't forget to save your flow when you are ready to schedule, launch, or need to continue editng at a later time.
  9. Schedule or Activate allows you to either activate your flow immediately or activate your flow at a scheduled date and time. Activating a flow will begin allowing subscribers to enter based on the selected automation properties.
  10. This indicator shows the Status of your automation. Statuses are Draft, Scheduled, Activated, (meaning sending is in progress), and Deactivated (meaning the flow is no longer actively allowing subscribers to enter).
  11. This tool allows you to zoom out, zoom in, or re-frame the entire flow (re-framing your flow is handy if you get lost in a void and aren't able to find your flow).

Flow Actions


Our toolkit of flow actions assists with perfecting the timing of your automation messages, allows you to experiment with various approaches through A/B splits, automates responses to subscribers based on their actions or inactions, and can tag subscribers based on their engagement with your brand for future hyper-segmentation. To add any of these actions, just drag them from the toolkit and drop them into your flow.

Send Message Delay A/B Split Wait for Event Split Update Subscriber
Our Send Message tool offers a variety of customization options for you to create on-brand messages. Tip! If you're unsure what your message should include, check out the automation flow templates we've crafted just for you! Screen_Shot_2022-06-13_at_11.46.57_AM.png
    1. Add an image or gif to your message. Learn how to create a custom gif here
    2. Message editor. Edit your message here and preview it to the right.
    3. Add emojis to your message by clicking the smiley face icon.
    4. Add tags to your messages such as the first or last name of your subscriber, your shop name, or shop link.
    5. Add a Postscript coupon to your message.
    6. Add product or discount links to your message. Discount links are links embedded with a Shopify discount.
    7. Add the copy "Reply STOP to unsubscribe" to your message by clicking the checkbox.
    8. Save. Once you've crafted the message to your liking, don't forget to save!
    9. Hide the message preview by selecting the eye in the upper-right corner of the message preview.
    10. Preview your message by sending it to yourself before you activate your flow.
    11. Duplicate your message to make building out a flow of messages more efficient. 
    12. Delete your message by selecting this option or clicking Delete Step in the upper-right corner of the message editor.

Understanding Automation Metrics


Metrics, or data, help you understand whether the messages you send are achieving the goals you've set. You can view the performance of your automation flows on your Flows Dashboard page or on a specific automation flow page. Simply select an activated flow to view overall performance metrics and metrics by a specific message.

Overall Performance Specific Message Performance

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  1. Sent Messages. View the total number of messages that have been sent.
  2. Unsubscribe Rate. Your flow's Unsubscribe Rate is calculated by dividing the total number of unsubscribes attributed to a flow message by the number of total messages sent in this flow Note: we attribute an unsubscribe to a flow if the flow message was the last message the subscriber received before unsubscribing).
  3. Click-Through Rate (CTR).CTR is calculated by taking total clicks on all links divided by the total number of messages sent.
  4. Conversion Rate. Your flow's Conversion Rate is calculated by dividing the total amount of orders placed within your shop's designated attribution window by the total number of clicks.
  5. Attributed Revenue. The amount of sales dollars earned from orders created within your shop's designated attribution window after a subscriber receives the automation flow. See your shop's attribution window here
   Note: If you edit and save a live flow, the analytics on all individual actions (i.e. specific messages) will be reset, but the overall performance analytics will remain the same.

Extra Resources


Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

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