Coupons are a great way to reward subscribers who've opted into SMS or re-engage subscribers and customers who haven't purchased in a certain amount of time.
About Postscript Coupons
Postscript coupons let you include unique, single-use offers in an automation, keyword, or popup message. At this time, only Shopify coupons can be added to a campaign. With a Postscript coupon, you can offer a fixed amount or percentage off or a shipping discount.
Postscript coupons automatically flow through to Shopify. You do not need to activate these coupons—they're live and ready for your customer to redeem. It's important to note that if an order includes a Postscript coupon, even outside of your designated attribution window, that order is attributed to SMS.
How Postscript Coupons Benefit You
- Create an SMS VIP experience with codes unique to specific messages and subscribers.
- Postscript coupons allow brands to offer flexible, unique coupons without an expiration date or minimum purchase amount.
- Alternatively, merchants can create unique coupons with restrictions to specific collections, products, minimum purchase amounts, or expiration dates.
- Auto-apply a Postscript coupon during the checkout process when your shop URL and coupon code are included in a message.
- Granular control of stacking options and usage restrictions.
Add Postscript Coupon to an Automation Flow Message
- Select Messaging, then Automations.
- Select Create Automation, and then select a template.
- Within the automation, select the message where you want to add a coupon. In the message editor, select the % icon in the bottom right corner.
- Select a coupon type:
- Product Discount
- Order Discount
- Free Shipping
- Buy X Get Y
- Next, set the Offer Details (see below for each coupon type).
- Set up any optional Advanced Settings.
- Select Create Offer. The coupon is now set up in your Shopify shop.
Product Discount offers take a dollar amount or a percentage off the list price of a product. For example, get 20% off winter tires or $100 off a snowblower.
- Select the Product Discount option from the Create Offer options.
- Enter an Internal Name.
- Under Discount Value, select whether customers will receive a Percentage or Fixed Amount discount on their order with this offer. Then, enter those values under Discount Percentage or Discount Amount, respectively.
- Under Applies to, select whether the discount applies to Specific Collections or Specific Products. Then, select a collection or product from the drop-down menu and select Add. Continue to add collections or products as needed.
- Under Minimum Purchase, select whether a certain Minimum purchase amount or Minimum quantity must be reached for the offer to be valid.
- Under Advanced Settings, set a Prefix, Expiration, or Stacking options as desired.
- Select the Create Offer button to finish.
Order Discounts enable merchants to give subscribers a discount on
their
entire purchase, such as 20% off when you spend $100.
- Select the Order Discount from the Create Offer options.
- Enter an Internal Name.
- Under Discount Value, select whether customers will receive a Percentage or Fixed Amount discount on their order with this offer. Then, enter those values under Discount Percentage or Discount Amount, respectively.
- Under Applies to, select whether the buy requirement applies to Specific Collections or Specific Products. Then, select a collection or product from the drop-down menu and select Add. Continue to add collections or products as needed.
- Under Minimum Purchase, select whether a certain Minimum purchase amount or Minimum quantity must be reached for the offer to be valid.
- Under Advanced Settings, set a Prefix, Expiration, or Stacking options as desired.
- Select the Create Offer button to finish.
Free Shipping is a powerful tool to entice subscribers to make a purchase. For example, get free shipping when you spend $50.
- Select Free Shipping from the Create Offer options.
- Enter an Internal Name.
- Under Minimum Purchase, select whether or not there is a Minimum purchase amount or Minimum quantity requirement to receive free shipping.
- Under Advanced Settings, set a Prefix, Expiration, or Stacking options as desired.
- Select the Create Offer button to finish.
Buy X Get Y offers are a new coupon type that enables merchants to
entice
customers with free products if they purchase specific quantities
or
dollar amounts of other products/collections. For example, buy a
T-shirt
and get a matching hat for free.
- Select the Buy X Get Y option from the Create Offer options.
- Enter an Internal Name.
- Under Buy X Get Y, select whether customers must purchase a certain quantity or dollar amount from the Customer Buys drop-down menu, and then enter that value under Minimum Amount or Minimum Quantity.
- Under Applies to, select whether the buy requirement applies to Specific Collections or Specific Products. Then, select a collection or product from the drop-down menu and select Add. Continue to add collections or products as needed.
- Under Customer Gets, select whether the coupon is for a Free item, a Percentage Off, or an Amount Off Each product from the drop-down menu. Then set the Quantity and Value* (*Percentage Off or Amount Off Each coupons only).
- Under Advanced Settings, set a Prefix, Expiration, or Stacking options as desired.
- Select the Create Offer button to finish.
Offer settings and options
Brands can use these settings and options to create and tailor their coupons for specific objectives.- Discount Type. Choose from Product Discount, Order Discount, Free Shipping, or Buy X Get Y.
- Discount Value. For percent and dollar amount, define the value.
- Applies To. Choose whether to apply the coupon to your entire product catalog, a specific product, or a specific collection.
- Minimum purchase: Set a minimum spend requirement (dollar amount or quantity) for coupon usage (i.e., Get 15% off orders $50 or more!). Note: When creating a collection-specific coupon with a minimum spend requirement, that minimum spend must be from that specific collection.
- Prefix. This optional field adds a prefix to each unique code Postscript generates (note that this prefix counts against your message character count).
- Expires. Set a contextual expiration date for the coupon. Options include minutes, hours, and days.
- Stacking. Determines whether this coupon can be used in conjunction with other offers. Select Free Shipping, Product Discounts, and/or Order Discounts. For example, a 20% off order discount could be set to also work with free shipping, but not with any other order discounts or product discounts.
Coupons and subscriptions
Discounts on subscriptions can be set up as one-time, ongoing subscriptions, or both. However, Buy X Get Y offers cannot be used with subscriptions
Locate a Shopify Collection ID
If you want to apply a discount to a Shopify collection, you'll need your collection ID. You can locate this information in Shopify.
- Select Products in the side menu of your Shopify dashboard, then select Collections.
- Locate and select your desired Collection.
- Your collection ID is in the URL. In the above example, the collection ID is 73617932346.
View Postscript Coupons in Shopify
- Select Discounts in the side menu of your Shopify dashboard.
- Each coupon will be grouped according to the offering. In the example above, you'll notice two listed options - Inbound Response 15_percent_coupon and Inbound Response 10_percent_coupon.
- You can disable the discount category and all unique one-time coupons issued by clicking into a group and selecting Deactivate in the top-right corner of the page.
- You can disable unique one-time coupons by selecting View all codes toward the top of the page. Locate and select the checkbox to the left of the code(s) you wish to delete, then select Delete Code from the Actions drop-down.
Get Support
Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!
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