Metrics, or data, help you understand whether the messages you send are achieving the goals you've set. In this quick guide, we discuss overall performance and specific message performance metrics.
You can view the performance of your automation flows on your Flows Dashboard page or on a specific automation flow page. Simply select flow to view overall performance metrics and metrics by a specific message.
Overall Automation Flow Performance
- Sent Messages. View the total number of messages that have been sent.
- Unsubscribe Rate. Your flow's Unsubscribe Rate is calculated by dividing the total number of unsubscribes attributed to a flow message by the number of total messages sent in this flow Note: we attribute an unsubscribe to a flow if the flow message was the last message the subscriber received before unsubscribing).
- Click-Through Rate (CTR).CTR is calculated by taking total clicks on all links divided by the total number of messages sent.
- Conversion Rate. Your flow's Conversion Rate is calculated by dividing the total amount of orders placed within your shop's designated attribution window by the total number of clicks.
- Attributed Revenue. The amount of sales dollars earned from orders created within your shop's designated attribution window after a subscriber receives the automation flow. See your shop's attribution window here.
Specific Automation Flow Message Performance
- Rev.: Attributed Revenue is the amount of sales dollars earned from orders created within your shop's designated attribution window after a subscriber receives this specific message within your automation. See your shop's attribution window here.
- EPM: Earnings Per Message is a direct calculation of revenue earned per automation divided by the total messages sent (i.e, [total revenue] / [# of messages delivered] * 100).
- Orders: The number of orders attributed to this message. Learn more about attribution here.
- Click conv.: This calculates the number of orders divided by the number of clicks.
- Msg conv.: This calculates the number of orders divided by the number of messages sent.
- CTR: Click-Through Rate is calculated by taking the number of clicks on the links included in this message, divided by the number of Sent Messages recorded for this specific message.
- UCTR: Unique Click-Through Rate indicates the number of unique subscribers that clicked on links included in this message, divided by the unique number of subscribers who received this message.
- Sent: The number of times this specific message was sent to subscribers.
- Unsub.: Unsubscribe Rate is calculated by dividing the number of unsubscribes attributed to this message within the flow by the number of Sent Messages recorded for this specific message (e.g. 65,463). Note: we attribute an unsubscribe to a flow if the flow message was the last message the subscriber received before unsubscribing.
Note: If you edit and save a live flow, the analytics on all individual actions (i.e. specific messages) will be reset, but the overall performance analytics will remain the same.
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