Customize Your Attribution Windows

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Postscript makes it easy for you to set custom click and view attribution windows to give you more flexibility and control over your data.

What is an Attribution Window?

An attribution window is the period of time after a campaign is sent in which a marketing channel (in this case, Postscript) can claim that a click or view led to a purchase.

Until now, all merchants used our default 7-day click and 24-hour view windows for attribution. But this default setting didn't meet the needs of all our customers.

Adjust Your Attribution Windows

  1. Select your Shop Name in the side menu of your Postscript dashboard, then select Tracking.
  2. Define a custom value for your Click Window and View Window drop-downs, then select Save.
   Note: Changing your attribution windows will affect all statistics moving forward on your Dashboard and Analytics tabs, as well as for every automation, campaign, and keyword. Previous analytics will not be re-calculated or changed based on the new windows.

Postscript will apply our default 7-day click and 24-hour view windows to any store without a customized window.

Get Support

Have questions? Please feel free to reach out to our wonderful Support team at or via live chat. You can also submit a support request here!

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