Contact cards are digital "business cards" containing your brand's contact information including phone, email, notes, and more that can be sent to subscribers so they can easily save your business information to their personal contacts.
You can share your contact card at any point in the customer journey by including them in keywords, automation flows, and campaign flows. At this time, you can only send contact cards to US and Canadian subscribers. Sending a message including a contact card will cost the same as an MMS message which allows you to include up to 1600 characters in your message.
Benefits of Sharing a Contact Card
- Reduce the potential of filtering. With iOS 16 updates, consumers can easily report messages from unknown senders as spam. Encouraging your subscribers to save your brand's contact card decreases the chances you're considered an unknown sender which improves your overall deliverability.
- Promote conversational commerce. Create instant recognition in your subscribers' inbox with your logo and brand name so that if a subscriber wants to text you, your information is easily retrievable from the subscriber's list of contacts. This also facilitates two-way communication.
- Enforce the value of your SMS program. As a member of your SMS program, subscribers may have early access to launches, sales, etc. Let your subscribers know that by saving your contact, they will never miss VIP-only updates from you.
Creating a Contact Card
Add a Contact Card to Messages
Be sure to create your contact card before attempting to add it to any of your messages.
Contact Card Best Practices
- Add your contact card to your welcome series, order created automation, or keyword replies. Introducing your brand with a contact card is a great way to encourage subscribers to save your contact information at the very beginning of their subscriber journey.
- Don't be shy! Messages containing contact cards are considered MMS (meaning you have 1600 characters to use when crafting your message). Consider capitalizing on this character allowance by adding a wealth of information about your brand or what subscribers can expect from being a part of your SMS program.
- Resend contact cards ahead of peak seasons. Consider proactively sending a mass campaign encouraging subscribers to save your contact information ahead of show-stopping sales or launches. You might even consider telling them that saving your contact information helps ensure they receive your messages due to iOS 16 updates.
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