Create a Campaign Flow

   Tip: Select any of the images or GIFs in this article for a closer look.

Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, add delays between messages, and schedule a start date for sending. 

Why You Should Create Campaign Flows


  • Engage subscribers over a longer period of time with creative flows.
  • Use campaign flows to build hype around a product launch or send subscribers curated content like holiday recipes, makeup tutorials, and more.
  • Campaign flows make it easier to build a series of related messages and keep them organized in one place.
  • Send flows right away or schedule them to kick off at a later date and time.

Create a Basic Campaign Flow


Select Your Segment Create Your Flow Save, Activate, or Schedule

  1. Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
  2. Select Create Flow in the top-right corner of the page.
  3. Choose Campaign as your flow type.
  4. Select which customer segment you wish to send the campaign to using the Include drop-down.
  5. If you wish to exclude a specific customer segment from the campaign, you can select that segment using the Exclude drop-down.
  6. You also have the option to exclude customers messaged in the last 16 hours (e.g., automation message, campaign, or keyword reply).
    • This setting allows you to safeguard your customers from receiving multiple text messages in a certain period of time. Too many messages might lead to a subscriber opting out of messages.
  7. Select Create Campaign Flow.
   Want to copy a flow? Select the three-dot icon to the far right of an activated of drafted campaign flow and select copy flow from the options listed.

Send a Test Message


You can send a test message for any of the messages included in your flow.

  1. Select the Message you wish to test.
  2. Select Send Preview to the right of the message.
  3. In the Send a preview popup, enter the phone number where you want the test message to send.
  4. Select Send Preview.

Stop a Campaign Flow


You can stop a campaign flow once it has been activated. Postscript will stop the campaign as soon as possible, however, there may be messages that still go out afterward due to how the system works. You can also not re-activate a campaign flow once it has been stopped.

  1. Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
  2. Select the name of the campaign you wish to stop.
  3. Select Stop in the top-right corner of the page.

 

Want to Learn More about Campaign Flows?

Do a deep dive into Campaign Flows. In this video, you will learn the difference between Automation Flows and Campaign flows, explore segmentation options, and take a close look at the features built within the tool.

 

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

Need ongoing channel strategy guidance? Please fill out this form and we'll connect you to one of our certified partners.

Was this article helpful?
0 out of 0 found this helpful