Create a Campaign Flow

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Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, add delays between messages, and schedule a start date for sending. 

Why You Should Create Campaign Flows


  • Engage subscribers over a longer period of time with creative flows.
  • Use campaign flows to build hype around a product launch or send subscribers curated content like holiday recipes, makeup tutorials, and more.
  • Campaign flows make it easier to build a series of related messages and keep them organized in one place.
  • Send flows right away or schedule them to kick off at a later date and time.

Create a Basic Campaign Flow


  1. Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
  2. Select Create Flow in the top-right corner of the page.
  3. You can Rename Your Flow and Enter a Description in the top-left corner of your flow.
  4. Select your segment from the Set Up Trigger drop-down.
  5. At this time, you can add a Send Message and Wait block to your flow. Simply drag either step to the + Add Step bubble in the flow you're building.
    • Send Message: Craft a text message as part of a flow. You can include an image or GIF and add emojis. A Send Message block is required to activate a flow.
    • Wait: Add a time delay between other steps (like a Send Message step). You can set the wait time to minutes, hours, or days.
  6. Once you are satisfied with your flow, you can select Save Flow in the top-right corner of the page.
  7. If you're ready to send your flow, select Activate in the top-right corner of the page. You have two options when sending a flow:
    • Activate immediately: This option will immediately begin the one-time flow.
    • Activate at a scheduled time and date: Choose when you'd like the flow to begin. 
   Note: Postscript adheres to TCPA-defined quiet hours for flows. Flow messages scheduled to send outside these quiet hours will send during the next waking hours window. Learn more about quiet hours here.

Create a Product Launch Campaign Flow


With Flow Builder, you can create a multi-message campaign flow that takes subscribers through the launch of a new product. It's a great way to tease a product and build excitement and hype around its release.

Here are some example touchpoints for this flow. Note that with each of these, Flow Builder allows you to define the time between each message. You can choose from minutes, hours, or days.

  • Message 1. Tease your new product.
    • We've got a secret, and it's a good one! 🤫 Keep an eye out for something exciting coming your way! 👀
  • Message 2. Introduce the product and let subscribers know the date/time of the drop.
    • Mark your calendars! 🗓  We're launching a new line of vegan lipstick! 💄 These gorgeous shades drop October 15 at 10AM EST. 
  • Message 3. Announce your product drop (and maybe sweeten the announcement with a discount).
    • The moment has finally arrived! 🎉🎉🎉  Shop our new line of lipsticks before they're gone! 💋
  • Message 4. Create a sense of urgency to convert more customers.
    • These shades are flying off the shelves FAST! Get yours before they're gone!
  • Message 5. Follow up with one last message (and maybe a sweeter offer).
    • Psst, we saved something special just for you! Use LIPSTICK20 to get your hands on our latest lipstick. Discount is valid today only, so hurry! 🏃🏻‍♀️
Create Your Segment Create Your Flow

You can create a new segment for your product launch campaign flow, or use an existing one. Once you activate a flow, new subscribers cannot be added to the campaign. However, after each message sends, Postscript will re-evaluate the segment and remove subscribers who have purchased your product(s).

  1. Select Messaging in the side menu of your Postscript dashboard, then select Segments.
  2. Select Create Segment in the top-right corner of the page.
  3. Give your segment a name. We recommend you include that the segment is for the launch of a specific product (or products).
  4. Choose Purchased Product Names from the first filter drop-down, then Does Not Include from the second.
  5. In the final drop-down, select the product you are launching. 
  6. Select Save Segment in the bottom-right corner of the page.
   Launching multiple items? If you want a subscriber to be removed from the flow if they purchase any of your launched items, then select OR at the far right of the segment criteria line and repeat steps 4 and 5 from above. Continue with this until you have all launched products listed.

Create a Content Drip Campaign Flow


With Flow Builder, you can create a multi-message campaign flow that takes subscribers through a slow drip of helpful resources and messages. It's a great way to share holiday recipes, highlight reviews, link product ideas, makeup tutorials, and/or share your brand story.

Here are some example touchpoints for this flow. Note that with each of these, Flow Builder allows you to define the time between each message. You can choose from minutes, hours, or days.

  • Message 1. Kick off your campaign series.
    • This week, our resident skincare expert is taking over SMS to talk about everything you need to know about sunscreen. ☀️
  • Message 2. Continue your campaign. You can choose to narrow your focus with subsequent messages or keep your approach broad.
    • Why should you wear sunscreen all year round? We've got the answers (and tips!) you need! 🧴  Check out this video from our favorite dermatologist, Dr. Jenny Lee👩🏻‍⚕️  🎥  [Link to a video] 
  • Message 3. Hone in on a specific area, answer a popular question, or link to a resource.
    • What's the difference between chemical and physical sunscreen? All the details you need are right here >> [Link to an article]
  • Message 4. Present an offer or product recommendation (or both!)
    • Claire, here! CEO of Glowy Skin. What do I look for in a sunscreen and which are my favorites ones? That's easy! [Link to product] This sunscreen is lightweight and strong against those UV rays. 💪🏼  I love it so much that I'm offering you a special discount. Use CLAIRE25 today onlyfor 25% off your sunscreen order.
Create Your Segment Create Your Flow

Which segment you target with a content drip campaign flow will depend on the content you wish to include in your messages. Choosing your All US/CANADA Subscribers is perfect for a general education flow or your brand story, but here are two other ideas:

  • Total Spend. Target subscribers who are brand enthusiasts with content that highlights your higher-priced items.
  • Purchased Products. Create a content drip campaign around past purchases. For example, if a customer bought a certain makeup product, you could send makeup tutorials or tips for using that product.

  1. Select Messaging in the side menu of your Postscript dashboard, then select Segments.
  2. Select Create Segment in the top-right corner of the page.
  3. Give your segment a name. We recommend you include that the segment is for the launch of a specific product (or products).
  4. Choose your segment criteria filter and define the appropriate value. For our example, we choose Total Spent with greater than or equal to a value of $200.
  5. Select Save Segment in the bottom-right corner of the page.

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

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