Guide to Campaign Flows

Let's take a look at campaign properties. When you first set up your campaign flow, you will need to create a name for your flow and add a specific segment that you would like to include or exclude from receiving your campaign flow.

1. Name. Give your campaign a name that helps you identify it from all campaign drafts or sent campaigns. Some shops choose to also include the date of the campaign in the name. It's up to you.
2. Description. You have the option to add a description to your campaign flow. A description could be helpful to add notes about your campaign. A description can be edited even if the campaign flow is in draft, activated, or the completed status.
3. Includes Segment. Your customer segment tells Postscript which subscribers should receive the campaign. This allows you to create targeted product and content campaigns and ensure they reach the right audience.
4. Excludes Segment. Your Excludes segment is an optional field and tells Postscript which subscribers should not receive the campaign. This allows you to create and send hyper-targeted campaigns.
5. Safe Send. Safe Send is an optional feature that, if enabled, prevents you from sending a campaign to any subscriber in your selected segment who received another message from your shop in the last 16 hours (e.g., welcome series automation, abandoned cart automation, another campaign, etc.). 
6. Cancellation trigger. The cancellation trigger tells Postscript when to remove a subscriber from a campaign flow.

With our Delay action, you can choose from three types of delays that will allow you to perfect the timing of each individual message within a flow to your subscribers. Learn about each type below or, for a deep dive into message scheduling, check out this article.

1. Delay your message for an amount of time. This option allows you to send your message after a specific interval of time (e.g. Delay sending this message until after a 5-minute delay or after a 5-week delay). 
2. Delay your message until a specific date allows you to choose the exact date and time that you'd like to send each individual campaign message (e.g. Delay sending this message until December 20th, 2022 at 4:00 PM). 
3. Delay your message until a certain time of the week allows you to choose a day of the week and a time of day that you'd like to send each of your flow messages (e.g. Delay sending these messages until Sundays at 2:00 PM). 
4. Save. Once you've added your message delays, don't forget to save!
5. Duplicate your Delay action to make building out a flow of messages more efficient. 
6. Delete your Delay action by selecting this option or clicking Delete Step in the upper-right corner of the Delay editor.

Optimize your message conversions by finding the best combination of timing, images, message copy, and incentives for your brand all through A/B testing in Flow Builder!

1. Auto Balance automatically sets your branches to an even distribution.
2. Designate Branch A's distribution by adding the percentage of subscribers you'd like to have your Branch A experience (this includes messages, delays, etc.).
3. Designate Branch B's distribution by adding the percentage of subscribers you'd like to have your Branch A experience (this includes messages, delays, etc.).
4. Save. Once you've customized your A/B Split distributions, don't forget to save!
5. Preview or add to your Branch A's experience by dragging and dropping flow actions to the Drag action here placeholder. 
6. Preview or add to your Branch B's experience by dragging and dropping flow actions to the Drag action here placeholder. 
7. Delete your A/B Split action by selecting this option or clicking Delete Step in the upper-right corner of the Split editor.

With Wait for Event Splits, you can time and send automated messages to subscribers based on their actions or inactions. For example, you can send a promotional campaign and then split responses based on if the subscriber purchased from your promotional campaign. Take a deep dive into this tool by checking out this article.

1. Add an event to your flow. This indicates that you intend to branch subsequent messages based on this event. For example, create branches based on if a subscriber creates an order after receiving the first message in your campaign flow.
2. Add the Max Wait Time that you will allow for subscribers to complete the event. For example, wait 24 hours for subscribers to create an order after receiving the first message in your campaign flow.
3. Create your branches and select specific properties of each branch. In the example above, we will branch the flow based on if the subscriber creates an order using the Shopify discount code SHOPIFYDISCOUNT or not.
4. Wait for Event branching will always include a none of the above or event never occurred branch to capture any events that do not match the specifications and subscribers who do not respond within the Max Wait Time.
5. Add a new branch by selecting this option.
6. Save. Once you've customized your Event Splits, don't forget to save!
7. Preview your branches.
8. Delete your Wait for event split action by selecting this option or clicking Delete Step in the upper-right corner of the Split editor.

With this tool, you are able to update subscriber profiles with tags based on their actions following a previously-received campaign flow. This lets you craft more personalized and hyper-targeted campaign flows in the future. For a deep dive, take a look at this article. 

1. Add or remove a subscriber tag based on which path the subscriber takes. In the example above, subscribers will be tagged as conditioner or shampoo based on their response to the Wait for Susbcriber Response Split.
2. Save. Once you've added your subscriber tag, don't forget to save!
3. Preview the Update Subscriber action.
4. After tagging a subscriber, you may consider sending them a follow-up message. In the example above, we send a shampoo recommendation to those who responded to our first campaign flow message with the word shampoo.
5. Duplicate your Update Subscriber action to make building out a flow of messages more efficient.
6. Delete your Update Subscriber action by selecting this option or clicking Delete Step in the upper-right corner of the editor.