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Campaigns

57 articles
Get Started with Campaigns

Guide to RCS Campaign Flows    Tip! Select any of the images or gifs in this article for a closer look.RCS (Rich Communication Services) is an upgraded communication...
What is an SMS Campaign?   Tip: Select any of the images or GIFs in this article for a closer look. In the marketing world, campaigns are highly-organized and str...
Guide to Campaign Flows   Tip! Select any of the images or gifs in this article for a closer look. We've designed this guide to introduce you to campaign flows, ...
Guide to Campaigns   Tip: Select any of the images or GIFs in this article for a closer look. We've designed this guide to introduce you to Postscript's nat...
Create a Campaign FlowWho gets this? Shops on all Postscript plans have access to this feature. Learn more about Postscript Plans. Campaign flows are the perfe...
Create a Campaign   Tip: Select any of the images or GIFs in this article for a closer look. Campaigns allow you to schedule and send messages to a specifi...
Campaign Flow Templates   Tip: Select any of the images or GIFs in this article for a closer look. Campaign Flows allow you to schedule and send multiple message...
Campaign Templates   Tip: Select any of the images or GIFs in this article for a closer look. Campaigns allow you to schedule and send messages to a specifi...
Clone a Campaign Flow   Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message campa...
Clone a Campaign   Tip: Select any of the images or GIFs in this article for a closer look. Campaigns allow you to schedule and send messages to a specifi...
Link Previews for iOS   Tip: Select any of the images or GIFs in this article for a closer look. Mobile devices operating on iOS 10+ can preview a linked websi...
Customize and Brand Your Messages

Understanding Infinity Testing in Campaign FlowsAvailability: Infinity Testing is a premium feature. Contact our team for pricing and availability.Infinity Testing in campaigns leverages...
Using Custom PropertiesWho gets this? Shops on all Postscript plans have access to these features. Learn more about Postscript Plans. With Postscript, you can co...
Guide to Flow Builder Filter OperatorsTip: Consider using your computer's keyboard search command to find the operator you're looking for more efficiently. This guide offers de...
Add or Remove Subscriber Tags with Campaign Flows   Tip: Select any images or gifs in this article for a closer look. Flow Builder's feature set allows your shop to easily visualize and b...
Customize Your Messages   Tip: Select any of the images or GIFs in this article for a closer look. Postscript provides default message content for both automatio...
Add Message Tags to Campaign Flows   Tip: Select any of the images or GIFs in this article for a closer look. We are so excited to share that messages tags are now live in ...
When to Use Postscript Coupons Versus Shopify Coupons   Tip: Select any of the images or GIFs in this article for a closer look. Coupons and discounts are a great way to reward subscribers wh...
Use Shopify Coupons in Postscript MessagesPostscript coupons make it easy for you to add discounts to messages, but we understand that some promotions might require a bit more spec...
Create a Free Shipping Postscript Coupon   Tip: Select any of the images or GIFs in this article for a closer look. Free shipping offers are a great alternative to percent-based ...
Create a Custom GIF   Tip: Select any of the images or GIFs in this article for a closer look. While there is no shortage of fun, useful GIFs, sometimes bran...
Use Text Art In Messages   Tip: Select any of the images or GIFs in this article for a closer look. Text art (more technically known as ASCII) offers you a fun wa...
Message Scheduling in Campaign Flows   Tip: Select any of the images or GIFs in this article for a closer look.We're taking message scheduling to the next level! Remember, Ca...
Guide to Subscriber Event Split in Campaign Flows   Important: Subscriber Event Split is formerly known as Wait for Event Branching. Campaign flows are the perfect way to send multi-messa...
Conduct an A/B Test with Campaign FlowsWho gets this? Shops on all Postscript plans have access to this feature. Learn more about Postscript Plans. A/B testing is a marketing e...
A/B Testing Your Campaigns   Tip: Select any of the images or GIFs in this article for a closer look. A/B testing is a powerful tool you can use to help ensure you ...
Segments

Understanding High Intent Subscriber FiltersWho gets this? Shops on all Postscript plans have access to this feature. If you don't see these filters in your account, please contact o...
Segment by Popup Opt In SourceWho gets this? Shops on all Postscript plans have access to this feature. Learn more about Postscript Plans. By targeting subscribes base...
Segment by Phone CarrierWho gets this? Shops on all Postscript plans have access to this feature. To get enable this feature, contact your Customer Success Manage...
Segment Subscribers Based on Flow ActivitySegments help you target subscribers and customers based on historical data to ensure you are sending the right message to the right perso...
Create a Segment of Unengaged SubscribersBy targeting unengaged subscribers, your brand has an opportunity to understand what kind of messages and at what cadence these subscriber...
Create a Segment of Engaged SubscribersDid you know subscribers are 5x more likely to unsubscribe from your SMS program within their first 30 days of being subscribed? By target...
Using Klaviyo Email and Click Activity to Create Segments and User Filters   Tip: Select any of the images or GIFs in this article for a closer look. You can now create Postscript segments and user filters using ...
Guide to AND and OR Connectors   Tip: Select any of the images or GIFs in this article for a closer look. We've designed this guide to introduce you to AND and OR conne...
Create Segments Using Two Letter Country Code   Tip: Select any of the images or GIFs in this article for a closer look. Postscript offers two different segment filters based on a sub...
Use Klaviyo Lists to Segment Subscribers   Tip: Select any of the images or GIFs in this article for a closer look. Postscript integrates with Klaviyo, allowing you to share info...
Create a Segment   Tip: Select any of the images or GIFs in this article for a closer look. Segments help merchants target subscribers and shoppers based ...
Clone a SegmentPostscript segments help merchants target subscribers and customers based on historical data to ensure you are sending the right message, ...
Types of Campaigns

Set Up an Optimized A/B Split in Campaign or Automation FlowsOptimized A/B Splits automatically directs your SMS subscribers to the best-performing message variant in your campaigns and automations. ...
Clean Your SMS List with a Win-Back CampaignMaintaining the hygiene of your SMS contact list is essential to understanding how your SMS program is performing and gives your brand the...
Create a Campaign Flow for Product FeedbackTip: Select any of the photos of gifs in this article for a closer look. Campaign flows are the perfect way to send multi-message campaign...
Create a Flash Sale Campaign Flow with Event BranchingTip: Select any of the photos of gifs in this article for a closer look. Campaign flows are the perfect way to send multi-message campaign...
Create a Personal Discount Journey Campaign FlowTip: Select any of the photos of gifs in this article for a closer look. Campaign flows are the perfect way to send multi-message campaign...
Create a Guess the New Product Campaign FlowTip: Select any of the photos of gifs in this article for a closer look. Campaign flows are the perfect way to send multi-message campaign...
Create a Content Drip Campaign Flow   Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message campa...
Create a Targeted Follow-Up Campaign    Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message camp...
Create a Mystery Campaign    Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message camp...
Create a Flash Sale Campaign    Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message camp...
Create a Back in Stock Campaign    Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message camp...
Create a Promotional Campaign    Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message camp...
Create an Interactive Campaign    Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message camp...
Create a Product Launch Campaign   Tip: Select any of the images or GIFs in this article for a closer look. Campaign flows are the perfect way to send multi-message campa...
Send Campaigns Without CTA Links   Tip: Select any of the images or GIFs in this article for a closer look. Campaigns allow you to schedule and send messages to a specifi...