Basic Campaigns are the fastest way to drive engagement with your audience without the overhead of building complex automated flows. Designed for speed and simplicity, this tool allows you to send targeted, one-off messages to specific customer segments in just a few clicks, making it the perfect drop-in replacement for legacy campaign sending.
In this article, you will learn how to set up and launch a Basic Campaign, including how to choose your message type, select your target audience, configure your content, and estimate costs before sending.
Start a Basic Campaign
Select Campaigns in the side menu of your Postscript dashboard.
Select Create Campaign in the top-right corner of the page.
On the Choose where to start screen, select Basic Campaign.
Notes for RCS Accounts
Choose a Message Type
If your account has RCS enabled, you'll first choose a rich message type for RCS-capable devices, with SMS fallback for everyone else. SMS-only accounts go straight to the message editor.
Text RCS. Simple text with suggested actions.
RCS Card. An interactive message card with buttons and events.
RCS Card Carousel. Swipeable cards for campaigns and offers.
Select Your Segment
Include subscribers in. Choose the segment you want to send to.
Exclude subscribers in (optional). Add a segment to suppress from this send.
Exclude subscribers messaged within the past 16 hours (optional). Check this to avoid over-messaging subscribers who received any text from your store in the last 16 hours (for example, welcome series or abandoned cart messages).
Write your message in the editor. As you type, the counter shows your character count and how many message segments you're using.
RCS Content and Fallback. If you're sending RCS, use the RCS Content and Fallback tabs to set both the rich message and the SMS version that sends to devices that can't receive RCS.
Suggested Actions (optional). Add pill buttons beneath your message with pre-written responses or links to drive replies or clicks.
Launch or Schedule Your Campaign
On the Ready to launch campaign step, choose how you want to send:
Launch now. Send immediately to your segment.
Schedule for later. Send automatically at a date and time you choose.
Basi
Note: Campaigns cannot be edited after launch, so review your message and segment before sending.
Review the Cost Estimate
Before you send, the launch step shows an Estimated cost for the campaign. Hover over it for a quick summary, or select Click here to learn more to open the Billing Details breakdown. The breakdown shows each country or region you're sending to, the number of messages going to each, and the total projected cost including carrier fees. Every country in your segment appears as its own line item with its own message count.
Estimates cover SMS, RCS (including SMS fallback messages), and MMS, including MMS sent as a fallback in an RCS campaign.
RCS NOTE: RCS campaigns show a range, since the RCS portion of a send can cost more or less than the SMS fallback portion.
IMPORTANT: The amount shown is an estimate. Final cost is calculated after sending and varies by subscriber country and location, and by carrier and per-message rates.
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