An SMS message is a text-only message, whereas an MMS message includes an image or GIF along with the text. Single SMS messages have a character limitation of 160 characters. If an SMS message exceeds the 160 character-count limitation, it is broken up into multiple SMS messages and considered a "multi-part" SMS message. Each individual message has a 153 character count limitation within a multi-part SMS message. MMS messages can have up to 1600 plain-text characters.
Check out these examples below:
- Postscript Credits. Learn more about the different types of messages you can send with Postscript, as well as how much credits they cost.
- How Emojis and Special Characters Affect Character Counts. Learn how emojis affect the total number of available characters in a message and how many credits it costs to send a message.
Have questions? Please feel free to reach out to our wonderful Support team at firstname.lastname@example.org or via live chat. You can also submit a support request here!
Need ongoing channel strategy guidance? Please fill out this form and we'll connect you to one of our certified partners.
Are you BFCM ready? Gear up for the 2022 holiday season with our Ultimate BFCM Planner for SMS Marketers! Get your copy here.