Customize Your Shop's Subdomain

Who gets this? Shops on Postscript's Professional and Enterprise plans have access to this feature. Learn more about Postscript Plans.

Postscript allows you to customize a subdomain for your short link (i.e., via your Account Settings page. By customizing your subdomain, you can:

  • Create a cohesive brand experience from site to SMS thread.
  • Promote clicks by showing your audience the authenticity of the short links when you include your brand name.
  • By including your brand name in your subdomain, subscribers know what to expect when clicking on a link (i.e. they will be directed to your site).


  1. Select your Shop Name in the side menu of your Postscript dashboard, then select Settings
  2. Enter your desired subdomain in the Update Short Link Subdomain field.
  3. Select Update Short Link to save your changes.

Check out some frequently asked questions about customizing your short link below:

  • Can I change the link shortening domain to anything? Shops will only be able to add or edit a subdomain for Uniqueness will also be enforced so that no two shops can share the same link shortening. Lastly, when creating your subdomain, be sure to abide by SHAFT criteria to avoid filtering from carriers.
  • My subdomain is and I’ve printed a short link on marketing materials or used a short link outside of messaging. Will I have to update these links now? No, will continue to redirect appropriately. While is still supported, we discourage the use of this short link domain because at some point in the near future, we will decommission its use.
  • My subdomain is and I'd like to change it to How can I make this change? You can request this change by contacting our support team at or chat with us by clicking the black chat bubble in the bottom right corner of the app.

Additional Resources

  • Have you already sent out your branded contact card? If not, encourage your subscribers to save your digital business card to promote conversational commerce and deliverability. Learn how here.
  • Did you know you can customize your attribution windows so you can better understand your SMS conversions? Learn more about tracking here.
  • Ready to set up your global UTM parameters to track traffic to your site from your SMS automations and campaigns? Here's how you can get started.

Get Support

Have questions? Please feel free to reach out to our wonderful Support team at or via live chat. You can also submit a support request here!

Need ongoing channel strategy guidance? Please fill out this form and we'll connect you to one of our certified partners.

Was this article helpful?
0 out of 0 found this helpful