Contact cards are digital "business cards" containing your brand's contact information including phone, email, notes, and more that can be sent to subscribers so they can easily save your business information to their personal contacts.
You can share your contact card at any point in the customer journey by including them in keywords, automation flows, and campaign flows. At this time, you can only send contact cards to US and Canadian subscribers. Sending a message including a contact card will cost the same as an MMS message which allows you to include up to 1600 characters in your message. By sending out your branded contact card, you can:
- Reduce the potential of filtering. With iOS 16 updates, consumers can easily report messages from unknown senders as spam. Encouraging your subscribers to save your brand's contact card decreases the chances you're considered an unknown sender which improves your overall deliverability.
- Promote conversational commerce. Create instant recognition in your subscribers' inbox with your logo and brand name so that if a subscriber wants to text you, your information is easily retrievable from the subscriber's list of contacts. This also facilitates two-way communication with US and Canada-based subscribers.
- Enforce the value of your SMS program. As a member of your SMS program, subscribers may have early access to launches, sales, etc. Let your subscribers know that by saving your contact, they will never miss VIP-only updates from you.
Creating a Contact Card
- Select your Shop Name in the side menu of your Postscript dashboard, then select Shop Contact Card.
- If this is your first time creating a contact card, then select the purple Create Contact Card button. If you have already created a card, you can proceed by selecting Edit on the bottom left and then adding your brand's contact details.
- Logo. For most devices, your logo will display as your identifying image. We recommend you use square pictures that are less than 220kb in size.
- Contact Name. Enter the name you wish to show in your subscribers' inbox when you text them. This should be your shop name.
- Shop URL. Postscript automatically adds your Shopify URL to this field, but you can change it to your website if you wish.
- Contact Email. Enter the email address you'd like subscribers to contact for their support questions.
- Address Details. These fields are optional. An address might not be necessary for an online-only shop, but if you have a brick-and-mortar, you can enter that address here!
- Notes. On Android and iOS phones, you can save a contact with notes. Adding notes to this section will add notes to the contact subscribers save for your shop. It's a great opportunity to include a branded message.
When a subscriber receives your contact card message, they can tap the contact card, which opens the contact app on their phone. From there, they simply need to tap Create New Contact, then Done to add your shop details to their contacts.
If your brand has a dedicated short code, your contact card will show two phone numbers - a dedicated short code (DSC) and a toll-free number (TFN). Learn about the differences here.
In the event that a message cannot be delivered through your DSC, we will attempt to send the message from your TFN. This may happen when sending MMS to Canadian recipients. Learn more about Canadian deliverability here.
When a subscriber saves your contact card, both numbers - the DSC and TFN- are saved. This ensures that regardless of which number the message is sent from, the subscriber experiences messages from your brand in a single thread. Messages or responses sent from your subscribers to either your DSC or TFN will funnel into your Postscript account accordingly.
Add a Contact Card to Messages
Be sure to create your contact card before attempting to add it to any of your messages.
- Select Messaging in the side menu of your Postscript dashboard.
- Select Flow Builder. Choose an existing automation flow or campaign flow.
- If you have not yet created a flow, select Create Flow in the upper right corner. Choose Campaign or Automation, then select Use a campaign template or Create a new campaign. Finally, select Continue in the bottom right of the module.
- Add a Send Message action to your flow, then select the message preview to open the message editor.
- Select Add Image or Contact Card. Then select Contact Card.
- Save by selecting the save button in the bottom right corner of the editor.
- Optional: Send yourself a preview of your message and contact card by selecting Send Preview next to the message preview.
- Select Messaging in the side menu of your Postscript dashboard.
- Select Campaigns or Automations. Choose an existing automation or campaign, or, create your campaign or automation if you have not yet created a message to host your contact card.
- In the message editor, select the More dropdown, then Add Contact Card.
- Save by selecting the Save Automation button in the bottom right corner of the message editor.
- Optional: Send yourself a preview of your message and contact card by selecting Send Test below the text preview within the message editor.
Before You Go
Check out some of these best practices for sending contact cards.
- Add your contact card to your welcome series, order created automation, or keyword replies. Introducing your brand with a contact card is a great way to encourage subscribers to save your contact information at the very beginning of their subscriber journey.
- Don't be shy! Messages containing contact cards are considered MMS (meaning you have 1600 characters to use when crafting your message). Consider capitalizing on this character allowance by adding a wealth of information about your brand or what subscribers can expect from being a part of your SMS program.
- Resend contact cards ahead of peak seasons. Consider proactively sending a mass campaign encouraging subscribers to save your contact information ahead of show-stopping sales or launches. You might even consider telling them that saving your contact information helps ensure they receive your messages due to iOS 16 updates.
Additional Resources
- Did you know customizing your subdomain can create a cohesive brand experience from site to text thread? Learn how to customize your subdomain here.
- Is your contact card showing as a VCF file? Check out this FAQ.
- Ready to get started building your welcome series? Learn more about building your welcome series here.
Get Support
Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!
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