Create an Abandoned Cart Automation Flow

   Important: Abandoned cart text messages can only be sent to individuals who have compliantly and explicitly opted in to your store's SMS program. Learn more about growing your subscriber list here.

Automations run automatically in the background and are a great way to keep customers engaged. With Flow Builder, you can schedule individual messages, limit the frequency of how often a subscriber can enter your Abandoned Cart flow, and take advantage of Wait for Event Branching.

Why You Should Create an Abandoned Cart Automation Flow


  • Re-engage a potential sale by reaching out to the subscriber with a direct link to their cart.
  • Provide a little extra incentive with a higher discount or special offer to close that sale.
  • Target specific cart values with customized messaging and discount offers.

Create an Abandoned Cart Automation Flow


  1. Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
  2. Select Create Flow in the top-right corner of the page. Select Use a template or select Create a new flow. Choose Automation as your flow type. Then click Create Flow.
  3. Name the automation. Choose a name that will allow you to easily identify and track your abandoned cart flow in the future.
  4. Set up your automation properties:
    • Define the automation trigger. A trigger is an action that will begin the automation flow. Use the trigger Checkout Started Triggered for this flow.
    • Add trigger filters. Trigger filters can help you fine-tune when an automation is triggered. For example, you can choose to only trigger an abandoned cart automation if the subscriber started checkout and their cart subtotal is greater than or equal to $100.
    • Add a subscriber frequency filter. The subscriber frequency filter allows you to choose how often a subscriber can enter a given automation flow for a certain period of time. 
    • Under Remove a subscriber if, select Order Created as your cancellation trigger. Once a subscriber creates an order, you want them removed from the abandoned cart flow. For context, if a subscriber comes back to their cart an hour after they abandon it to complete their order and your abandoned cart flow is scheduled to send 2 hours after abandonment, then this subscriber will not receive the message because they already created an order.
    • Save. Select Save in the bottom right corner of the properties editor. 
  5. Add actions to your flow. You can begin building your flow by dragging and dropping a Send Message action, a Delay, an A/B Split, or a Wait for Event Split.
  6. When adding a Send Message action to your automation flow, you may consider using some of our message enhancements located in the bottom right corner of the Message Editor to spruce things up.
    • Add emojis by clicking the square smiley face icon.
    • Add merge tags like subscriber first name, your shop link, or your shop name by clicking the overlapping tags icon.
    • Add a Postscript-generated coupon by clicking the percentage icon.
    • Add a Shopify-generated coupon and discount link or an Abandoned Cart link by clicking the hyperlink icon. Note: Links and tags are trigger-specific. Not all link or tag options will be visible for all trigger types. For example, an abandoned cart link can only be added if the automation flow trigger is Checkout Started.
  7. If you're ready to send your flow, select Schedule or Activate in the top-right corner of the page. You have two options when sending a flow:
    • Activate immediately: This option will immediately begin the flow allowing subscribers to enter the automation based on the selected properties.
    • Activate at a scheduled time and date: Choose when you'd like the flow to begin allowing subscribers to enter.
   Note: Adhering to carrier guidelines, abandoned cart automations can only contain one message, and that message should send within 48 hours of the trigger event (checkout started). Learn more here. 

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

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