The SMS marketing landscape is ever-changing, including the compliance policies set by the carriers (Verizon, T-Mobile, and other companies that deliver text messages).
At Postscript, our most important job is helping you stay compliant with your SMS marketing. We are in constant communication with the carriers in order to know when these changes are coming, proactively implement changes to our platform, and give you as much notice as possible.
What's Changing and When
Carriers will be enforcing new policies for abandoned shopping carts and abandoned checkout flows to ensure that their end consumers receive a consistent experience.
All automations related to abandoned shopping carts and abandoned checkouts should:
- Be limited to only one message
- Send the message within 48 hours of the trigger event
This is an industry-wide regulation; these policies are not driven by Postscript and they will affect every SMS platform. Carriers will require non-compliant senders to be blocked from sending messages beginning June 22, 2021.
Actions to Take
As soon as possible, we ask that you edit any of your automations that include an abandoned cart trigger to be compliant with the above two rules.
Any non-compliant automations will be deactivated on June 22, 2021. To not lose important automations, please make any necessary changes before this deadline.
We know that it’s not fun to change automations that you’ve spent time and energy crafting. We’re sorry about any impact this may have on your brand, but we’re required to adhere to the carriers’ policies to ensure that all of our customers are compliant and your messages get sent with minimal deliverability issues.
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