Create a Cross-Sell Automation Flow

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Post-purchase automations are an effective way of re-engaging customers who have purchased from your shop in the past. A cross-sell automation gives you the opportunity to suggest a related product based on items a customer previously purchased. With Flow Builder, you can schedule individual messages, limit the frequency of how often a subscriber can enter your flow, and take advantage of Subscriber Event Splits.

How a Cross-Sell Automation Flow Benefits You

  • Offer a personalized experience with a similar product recommendation based on items a customer previously purchased from your shop.
  • Automatically re-engage a customer who has previously made a purchase with your shop.
  • Run an A/B test in your flow to take the guesswork out of which user experience is most effective.

Create a Cross-Sell Automation Flow

Get Started Set Automation Properties Build Your Flow


  1. Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
  2. Select Create Flow in the top-right corner of the page.
  3. Select Use a template or select Create a new flow.
  4. Choose Automation as your flow type. Then click Create Flow.
  5. Name the automation. Choose a name that will allow you to easily identify and track your cross-sell flow in the future.


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