With a browse abandonment automation, you can easily re-engage shoppers who have browsed items in your shop but never put an item in their cart or started the checkout process.
How Browse Abandonment Benefits You
- Re-engage a potential sale, remind subscribers of their initial interest, and link them back to your shop!
- Provide shoppers with important information about a particular product to help nudge them closer to that sale.
- Invite shoppers to interact with your shop via text. Answer questions they might have and create a virtual personalized shopping experience.
What You Need to Know
- Browse abandonment flows send after a cookied subscriber browses your shop.
- Due to how cookied sessions are captured, it may take a shopper up to 30 minutes to enter your automation flow after they've abandoned their browsing session.
- Subscribers can only enter a browse abandonment flow once every 72 hours. This guardrail is put in place to protect your subscribers from an excess of messages and keep your unsubscribe rates low.
- The Browse Abandonment automation will not be triggered for products that are out of stock. However, Browse Abandonment works at the product level. This means if a product has multiple variants, and one or more variants are in stock, the automation will still be triggered for a subscriber that viewed an out-of-stock variant.
- At this time, browse abandonment automations follow the same guidelines as abandoned cart automation flows:
- Subscribers can only receive one message after abandonment.
- This message should send within 48 hours of the browsing session.
Create a Browse Abandonment Automation Flow
- How long is a browsing session? Browsing sessions are captured in 30-minute intervals. In other words, it can take up to 30 minutes for a subscriber to enter a browse abandonment automation. You may wish to take this into consideration when setting message wait delays. For example, if you wish for a subscriber to receive their automation 2 hours after initiating a browsing session, then you would set the Delay to 90 minutes instead of 2 hours.
- Why does my test message not contain a live link? Unlike other test messages, a browse abandonment test message will not include a live link. This is because your test message wasn't triggered by a browsing session. Messages sent to your subscribers, however, will contain a live link based on their browsing session.
- Are Browse Abandonment flows required to adhere to quiet hours? Yes. Postscript adheres to TCPA-defined quiet hours for flows. Flow messages scheduled to send outside these quiet hours will send during the next waking hours window. Learn more about quiet hours here.
- How can I copy or clone an existing flow? In the Flows view, find the flow you'd like to clone. Select the three-dot icon to the far right of an activated or drafted flow and select copy flow from the options listed.
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