What is ADA Compliance?
ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. These standards require that companies offer and maintain websites and content that people with disabilities can easily use and access. For more details on ADA compliance, check out the ADA's website.
Key Elements of ADA Compliance
What does ADA compliance apply to?
ADA compliance applies to businesses' electronic and information technology, like your brand's website. In the world of SMS marketing, this means subscriber collection methods like popups, landing pages, etc. must be accessible to people with disabilities.
Why abide by ADA compliance?
Avoid potential lawsuits. Building an inclusive and accessible online experience minimizes the risk of potential lawsuits against your brand.
Avoid losing valuable customers. One in five Americans lives with a disability. By abiding by ADA compliance standards for your website and subscriber collection methods, you can be sure to curate a widely inclusive experience for site visitors and avoid losing valuable subscribers and customers due to inaccessibility.
How to make sure your site is accessible?
There are four principles that set the foundation of website accessibility according to the Web Content Accessibility Guidelines (WCAG 2) - Perceivable, Operable, Understandable, and Robust. We discuss each principle in more depth below.
Principle | Meaning |
Perceivable | All users should be able to see, hear, and understand the information being presented. |
Operable | All users should be able to interact with your website. Your site should not require an action that a user cannot perform. |
Understandable | All users should be able to comprehend the content on your site. Users should also be able to understand how to interact with your site or popup. |
Robust | The content must be robust enough that users can access it with assistive technology. |
How Postscript Approaches ADA Compliance
Postscript's popups and sign-up forms are built with ADA accessibility and compliance in mind, however, our extensive customization options allow your brand to have creative freedom so when crafting your popup, be sure to consider how contrast impacts accessibility.
How Contrast Impacts Accessibility
When designing your popups or forms, aim for the text and background to be contrasted enough to clearly differentiate the letters from the background. For example, reading light text on a light background is difficult for anyone to read. From there, each person has different visual abilities. The contrast ratio between foreground and background can be ranked according to the three levels of ADA compliance - A, AA, and AAA. Learn more about each below.
Level | Definition | Example |
A | Some users can access. |  |
AA | Almost all users can access. |  |
AAA | All users can access. |  |
Additional Resources
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