How to Create a Holiday Gift Guide

Creating a holiday gift guide ahead of Black Friday and Cyber Monday allows your brand to practice conversational commerce with your subscriber base. You can use these conversations to collect zero-party data so you can create more targeted campaigns throughout the holiday season.

How to Create a Holiday Gift Guide


Additional Resources


  • Guide to Campaign Flows introduces you to campaign flows, highlights strategies for different campaign types and describes campaign flow analytics.
  • Create a Campaign Flow is a step-by-step guide covering the basics from how to begin building a campaign flow through scheduling and activating the flow. 
  • Create a Segment walks you through how to craft segments so you can better target and personalize your campaigns. 

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