Answer
When collecting subscribers, the TCPA requires you to include necessary compliance language that informs visitors that they are opting into SMS messaging from your store. It's imperative to design your popups and other collection points with compliance language and hyperlinks that create a binding agreement with consumers to help protect your brand from class action lawsuits.
Here's the TCPA-approved compliance language:
*By providing your number and clicking the button, you agree to receive recurring auto-dialed marketing SMS (including cart reminders; AI content; artificial or prerecorded voices) and our TERMS OF SERVICE (including arbitration). Consent is not required to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help; STOP to opt-out. View PRIVACY POLICY.
Note: In order to collect subscribers compliantly, your shop's Terms of Service and Privacy Policy need to be hyperlinked in the language shown above. If they cannot be hyperlinked, the full URLs of each need to be included so a viewer may search your terms or privacy policy if needed.
For example, "You also agree to the Terms of Service (https:/myshop.com/terms-of-service/) and Privacy Policy (https://myshop.com/privacy-policy/).”
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