One of the best and easiest ways to grow your subscriber list, engage with subscribers and even level up your segmentation is by using keywords!
A keyword is a term or phrase that individuals can text to your toll-free number or short code to opt into your shop's SMS marketing.
How Keywords Work
Create a keyword and add your keyword reply. Need inspo? Check out Fantastic Texts.
Share this keyword
You can share your keyword with customers and social media followers so these individuals can text your keyword to your dedicated toll-free number or short code.
You can also use keywords to connect specific integrations to Postscript.
Once a subscriber triggers a keyword, they are added to your list an SMS subscriber and receive a keyword reply after opt-in.
Using Keywords
Keyword Reply
Once someone texts a keyword, they are opted into SMS marketing for a shop. They receive a confirmation message, a keyword reply, and so after flow through to a welcome series automation, if enabled.
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Compliance Language Requirements
When collecting subscribers, the TCPA requires you to include necessary compliance language that informs visitors that they are opting into SMS messaging from your store.
This language needs to appear beneath your keyword or call to action (e.g., Text "DOGGONE" to 54631).
Here's the TCPA-approved compliance language:
*By providing your number and clicking the button, you agree to receive recurring auto-dialed marketing SMS (including cart reminders; AI content; artificial or prerecorded voices) and our TERMS OF SERVICE (including arbitration). Consent is not required to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help; STOP to opt-out. View PRIVACY POLICY.
Important! In order to collect subscribers compliantly, your shop's Terms of Service and Privacy Policy need to be hyperlinked in the language shown above. If they cannot be hyperlinked, the full URLs of each need to be included so a viewer may search your terms or privacy policy if needed.
For example, "You also agree to the Terms of Service (https://myshop.com/terms-of-service/) and Privacy Policy (https://myshop.com/privacy-policy/).”
Get Support
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