In addition to updating your Messaging Terms of Service, you also need to update your Messaging Privacy Policy.
Postscript recommends using hosted Dynamic Terms of Service and Messaging Privacy Policy disclosures to help support stronger messaging compliance practices. Make sure your SMS consent collection points — including popups, landing pages, embedded forms, and checkout opt-in experiences — present the applicable messaging privacy disclosures directly to subscribers at the time consent is collected.
For full setup instructions and implementation guidance, review Dynamic Terms of Service & Messaging Privacy Policy
Note: We make no representation or warranty regarding the accuracy of these materials, and no attorney-client relationship is created by providing them. You are encouraged to consult your own legal counsel familiar with TCPA and messaging compliance requirements before finalizing and publishing consumer-facing agreements.
Manually Maintain your Privacy Policy
If you choose not to use Postscript’s hosted Dynamic Terms of Service and Messaging Privacy Policy, you may maintain your own messaging privacy policy manually.
Please note that merchants managing their own messaging privacy policy are responsible for:
Updating disclosures as messaging regulations evolve
Maintaining carrier compliance requirements
Ensuring messaging privacy disclosures are properly presented during SMS consent collection
Reviewing and updating their implementation as legal requirements change
Update Your SMS Consent Collection Points
If you manually maintain your own Messaging Privacy Policy, make sure your SMS consent collection points present and link directly to the applicable messaging privacy disclosures at the time consent is collected.
This includes:
Popups
Landing pages
Embedded forms
Checkout opt-in experiences
Other SMS consent collection points
Simply updating your Shopify Privacy Policy or adding links to your website footer may not ensure subscribers are presented with messaging privacy disclosures during SMS consent collection
Select Settings in the bottom-left corner of your Shopify dashboard.
Select Policies at the bottom of the side menu.
Locate your Privacy Policy section. If you have not created or entered your Privacy Policy, you can have Shopify insert a draft Privacy Policy using a template.
Select Create a template and edit every bracketed section accordingly.
Select Save in the top-right corner to save your changes.
Privacy Policy Language
Manually Update Privacy Policy
We’ve drafted privacy policy language that you may use as a reference to add to your Privacy Policy. View this language here, or in the passage below.
To be compliant with carrier regulation, please ensure the orange highlighted area from the doc here (text marking section) is included in your Privacy Policy. The rest is encouraged.
SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address, and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.
Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.
Add Privacy Policy to Your Shop Footer
Once you have updated your Privacy Policy, you can add the link to the footer menu (or bottom menu) of your store.
Select Online Store in the side menu of your Shopify dashboard, then select Navigation.
From the menus listed, select Footer menu.
Select Add New item at the bottom of the Menu items list.
On the fly-out panel, enter Privacy Policy in the Name field.
From the Link drop-down, locate and select Policies, then select Privacy Policy.
Select the green Add button in the bottom-right corner.
Save your updated menu.
Additional Resources
Need to update your Terms of Service? We've got you covered with this tutorial.
Interested in learning more about Dynamic Hosted Messaging Terms and Messaging Privacy Policy? Check out this article.
Ready to learn more about SMS Compliance? Take a look at our introductory guide here.
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