You must be using both Postscript and Fondue CashBack to access this feature.
CashBack Retargeting lets you reach subscribers with unclaimed Store Credit via targeted SMS campaigns — reminding them their reward is waiting and bringing them back to buy. Subscribers who return to redeem their Store Credit spend an average of 2.5x the face value of their reward.
How It Works
When a subscriber selects Store Credit as their CashBack reward, that balance sits in their account until they return to use it. CashBack Retargeting gives you a way to reach those subscribers directly via SMS so you can remind them their reward is waiting and give them a reason to come back.
Set Up a CashBack Retargeting Campaign
In Postscript, go to Messaging > Segments.
Click Create Segment and search for cashback in the filter field. You'll see four Fondue CashBack filters available:
Fondue CashBack Status — filter by whether a subscriber's reward has been selected, is pending, expired, etc.
Has Active Fondue CashBack — filter for subscribers with a currently active CashBack balance.
Fondue CashBack Issued Date — filter by when the reward was issued.
Fondue CashBack Expires Date — filter by when the reward expires.
Select the filter(s) that match your campaign goal. For example, to reach subscribers with an active unclaimed Store Credit balance, use Has Active Fondue CashBack.
Save your segment.
Create a campaign targeting that segment and send an SMS reminding subscribers their Store Credit is waiting.
This feature supports segments that can be used in Campaigns only.
FAQs
Do I need to set up anything before using CashBack Retargeting?
Do I need to set up anything before using CashBack Retargeting?
You need access through your Fondue Customer Success Manager. Once you have access, the Fondue CashBack filters will appear in your Postscript Segments builder automatically.
Can I use CashBack Retargeting in automation flows?
Can I use CashBack Retargeting in automation flows?
Not at this time. CashBack Retargeting is available for campaigns only.
Can I use merge tags to personalize my campaign with a subscriber's Store Credit balance?
Can I use merge tags to personalize my campaign with a subscriber's Store Credit balance?
Merge tags are not supported for CashBack Retargeting at this time.
Which subscribers should I target?
Which subscribers should I target?
Start with subscribers who have an active Store Credit balance. Use the Has Active Fondue CashBack filter to build that audience, then send a campaign reminding them their reward is waiting.
Get Support
Have questions? Please feel free to reach out to our Support team at [email protected]