Q1 updates are all about helping you get more out of SMS. From better testing and smarter AI to more flexible ways to engage and convert subscribers, these features are designed to drive more impact across your entire program. Here's what's new!
Messaging
Powerful new ways to build, personalize, and deliver high-impact messages.
NEW — Offer Management: Advanced Discounting
Full support for Shopify advanced discounting. You can now stack offers, run Buy X Get Y promotions, and set recurring cycle limits for subscription discounts, all natively in Postscript.
IMPROVED — Optional Versioning for Copy Updates in Automation Flows
Make quick copy refreshes to live flows instantly — no new version needed, no disruption to your analytics.
NEW — Product Collection Data in Automation Triggers
Filter product-based trigger events by product collections, so you can build automations that mirror the way you think about your catalog — by category, season, or line. "Browse Abandon: Footwear" can now behave differently from "Browse Abandon: New Arrivals."
NEW — Subscriber Retention in Automation Flow Deactivation
When you turn off an automation flow, you now choose what happens to subscribers already inside it — remove them immediately or let them complete the full experience. More control to ensure every subscriber gets a complete journey.
NEW — RCS Calendar Event Action
Add a "Create Calendar Event" suggested action to RCS messages in Flow Builder, so subscribers can save product drops, flash sales, and events to their calendar in one tap — a new way to keep your brand top of mind.
NEW — Video File Support in RCS
Upload video assets directly or provide a URL to add video to RCS cards and carousels — with optional thumbnail images and in-app playback preview. A richer messaging experience for subscribers on supported devices.
NEW — Webview Support for RCS Open Link Action
RCS links now open in a webview — keeping subscribers in the conversation instead of bouncing them to a browser. Three display modes (Full, Tall, Half) let you control the experience, with automatic browser fallback for unsupported devices.
Acquisition
High-converting list growth tools — from interactive popups and smarter targeting to full landing pages.
NEW — Landing Pages
A full landing page solution built natively in Postscript — all popup editor features, Postscript hosting, and SMS opt-in on both mobile and desktop. One tool to capture subscribers wherever they land.
NEW — Scratch-Off Gamification Block
Add a real 'lottery ticket' scratch-off experience to any popup or landing page. Visitors physically reveal their offer through a two-layer scratch-off interaction — interactive, fun, and optimized to drive opt-ins.
NEW — Mystery Offer Template
A pre-built mystery discount popup template is now in your popup library — ready to deploy a 'reveal your offer' experience with minimal setup. A proven gamification pattern to drive curiosity and opt-ins.
NEW — Copiable Discount Codes in Popups
After a subscriber opts in, display their welcome discount as a dynamic, one-click copyable code at the end of the popup flow — right when they're most motivated to use it. A faster path from sign-up to first purchase.
NEW — UTM Parameter Targeting for Popups
Show or suppress specific popups based on UTM parameters from a visitor's entry point — and the targeting persists across their entire session, not just the landing page. Tailor your on-site experience to match the ad or channel that brought each visitor in.
NEW — UTM Tracking & Segmentation
Inbound UTM parameters are now captured at opt-in and during browsing and popup events, available as custom properties for segmentation and analytics — so you can tie subscriber behavior back to the campaigns that drove it.
NEW — Bulk Popup Scheduling
A new Schedule tab centralizes all popup activation and deactivation events in one place. Create a single event to bulk-activate promo assets and deactivate evergreen ones simultaneously — one action to launch or wrap a full campaign.
NEW — A/B Test Scheduling for Popups & Landing Pages
Schedule A/B tests to launch at a future date and time — so you can queue up experiments ahead of a campaign. Scheduled tests appear under both the A/B Test and Schedule tabs for easy tracking.
NEW — WebP and AVIF Image Support
Upload modern image formats — .webp and .avif — for popup images and logos. Smaller file sizes mean faster load times, especially on mobile where popups matter most.
NEW — Larger Image Support for Popups (up to 2MB)
Popups now accept images up to 2MB — more flexibility to use high-quality creative assets without compression trade-offs.
IMPROVED — Hide Checkout Extensions for Existing Subscribers
The checkout SMS opt-in field now automatically hides for customers who are already subscribed (standard Shopify shops) — a cleaner, more polished purchase experience for your most loyal customers.
Brand Center
Your brand's single source of truth — for every AI-powered conversation.
NEW — Content Library
A richer content ingestion, preview, and management hub that replaces the old links and documents experience. Upload PDFs, Docs, text snippets, and more — everything syncs automatically to Shopper's knowledge system so your AI always has the latest context.
NEW — Product Metafields in Product Catalog
AI automatically scans, classifies, and syncs product metafields into Brand Center — keeping Shopper's product knowledge current in real time.
Shopper
Precision-tuned AI conversations that personalize, convert, and stay on brand.
NEW — Shopper Targeted Offers: Segment-Based Offer Delivery
Assign distinct offers directly to specific customer segments — new subscribers, zero purchasers, repeat buyers, and VIPs — so every subscriber gets an offer tailored to where they are in their journey. More precise targeting, better margins.
IMPROVED — Shopper Responses: Offer & Onsite Promotion Quality
Enhanced offer prioritization logic delivers more accurate, on-brand promotional responses — consistently, at scale. More trust in every Shopper interaction.
NEW — Shopper Playground
Simulate real subscriber conversations in real-time before going live. Test scenarios, validate offers, check AI reliability, and surface edge cases — all in a safe internal environment built for your brand.
NEW — Shopper Playground Conversation Export
Export any Playground test session as a .txt file with full timestamps and dates — easy to save, share with your team, or include in QA and review workflows.
Fondue
Sharper cashback tools to protect your margins and reward the right shoppers.
NEW — Fondue: Redemption Limits
Set each cashback offer to Single-Use or Unlimited redemptions. Single-Use ensures each offer is redeemed once per customer — clean attribution, protected margins. Unlimited keeps the experience frictionless for legitimate shoppers. Full control over how your offers are redeemed.
NEW — Fondue: Promotion Archiving
Archive promotions instead of permanently deleting them. View all archived promotions in a dedicated tab and restore any of them at any time — so historical offer data is always accessible.
Infinity Testing
More ways to test, optimize, and prove incremental impact across your program.
NEW — New Infinity Testing Campaign Target Metric: UCTR
Infinity Testing Campaigns can now be optimized for Unique Click Through Rate (UCTR) or Earnings per Message — so you can optimize for the outcome that matters most to your strategy, whether that's revenue or engagement.
NEW — Additional Infinity Testing Automation Triggers
Infinity Testing Automation triggers now include Link Clicked and Product Added to Cart — opening up opportunities to test messaging across the full subscriber lifecycle, from early engagement to high-intent purchase moments.
NEW — Edit AI-Generated Variants in Infinity Testing Campaign
Edit AI-generated variant messages in your Infinity Testing Campaign before the experiment begins — full control to ensure every AI message stays on brand while still benefiting from AI-driven experimentation.
Data & Insights
The full performance picture — accessible to every team, ready for every review.
IMPROVED — Infinity Testing Campaigns: Updated Reporting
The IT-C dashboard now includes cumulative impact views, daily performance breakdowns, and tighter alignment with IT-A dashboards — a consistent, complete picture of campaign performance across both products.
IMPROVED — Infinity Testing Automations: Updated Reporting
IT-A reporting now surfaces optimization status more clearly, introduces ROI and iROAS as new KPIs, and provides cleaner incremental revenue tracking — the metrics you need to prove the incremental value of your automations.
NEW — Enhanced Flow Filtering in Data & Insights
New filters let you identify and sort messages by specific flow characteristics — AI-powered flows, local send time enabled flows, and A/B test flows — so you can zero in on exactly the flows you're analyzing.
NEW — Opt-Out Breakdown by Tenure & Purchase History
The opt-out graph now breaks down opt-outs by how long a subscriber was on the list and whether they had made a purchase — helping you understand the value of the subscribers you're losing and where to focus retention efforts.
IMPROVED — Total Subscribers Line Chart
The total subscribers view in the List Growth report is now a line chart with built-in comparison to the same period last year — including % change right in the tooltip. A clearer picture of how your list is growing, at a glance.