Q2 is all about giving you sharper control across your entire program. More flexible messaging, smarter list growth tools, a tighter feedback loop with Shopper, faster Infinity Testing, and new ways to manage how your team works in Postscript — these updates put more precision in your hands. Here's what's new!
Messaging
Powerful new ways to build, personalize, and deliver high-impact messages.
NEW — Flow Builder Support for Back in Stock Trigger
Create Back in Stock automations directly in Flow Builder with full trigger configuration, inventory threshold settings, and all existing merge tags. Legacy Back in Stock automations can be migrated in with everything intact.
NEW — Merge Tag Fallbacks
Set a fallback value on any merge tag in Flow Builder — so when a subscriber is missing a first name, custom property, or other data point, your message fills in a default automatically. One setting per merge tag, no branching logic required!
Acquisition
High-converting list growth tools to capture, convert, and grow your subscriber list.
NEW — Rebuilt Back in Stock Popups
Fully rebuilt Back in Stock popups with complete design control, standalone analytics, scheduling and testing support, and email collection. Includes bidirectional cloning to and from regular block popups.
NEW — First Page Visited Targeting for Popups
Show or suppress popups based on the first page a visitor lands on — perfect for brands running multiple ads to the same collection or category page. One simple targeting rule replaces dozens of UTM-based ones, and the same filter is available across flows and segments for a consistent subscriber view.
IMPROVED — Streamlined Popup Targeting Experience
A redesigned Targeting tab brings every popup targeting rule — page targeting, teaser controls, and more — into one organized, accordion-based view. A cleaner, faster setup experience as your targeting toolkit grows.
IMPROVED — Granular Popup Teaser Controls
Two new teaser controls give you more precision: exclude teasers from specific pages without turning them off everywhere, and adjust z-index to fine-tune how teasers layer with other on-site elements. Polished placement, no compromises.
IMPROVED — Popup Editor Enhancements
Scroll-depth triggers: Fire popups based on how far a visitor scrolls. This can be a stronger intent signal than time-on-page alone
Per-platform teaser toggle: Enable or disable the popup teaser independently on desktop and mobile
Time zone–aware countdown timers: "Ends at midnight" now means midnight for each subscriber in their own timezone, wherever they are
Resizable close button: Adjust close button size for accessibility-focused brands and mobile-heavy stores
Scratch-off auto-advance: After scratching off their offer, subscribers automatically progress to the next step
Bidirectional cloning: Reuse any popup, back-in-stock popup, or landing page as the starting point for a new one. No rebuilding from scratch.
Brand Center
Your brand's single source of truth — for every AI-powered conversation.
NEW — Launchpad
A persistent home in Postscript for discovering features and continuing setup wherever you left off. AI Setup and Onboarding flows now live in Launchpad — so getting more out of your account is always one click away.
Shopper
Precision-tuned AI conversations that personalize, convert, and stay on brand.
NEW — Shopper Message-Level Feedback
Flag a Shopper response that misses the mark and you’ll be taken straight to the part of Brand Center where you can refine it — whether it’s tone, offer details, product references, or anything else. A faster path from feedback to fix, so Shopper keeps getting more on-brand with every interaction.
Infinity Testing
More ways to test, optimize, and prove incremental impact across your program.
IMPROVED — Reduced Infinity Testing Campaign Testing Duration
Brands can now test Infinity Testing campaigns in as little as 1 hour. Testing in shorter windows opens up the time-sensitive campaigns: daily sends, cross-channel drops, product/collection launches, while still being able to let AI improve performance and drive more SMS revenue.
App Systems
Account tools and controls built to keep your team moving and your program on track.
IMPROVED — New User Permissions
Three new roles give your team the right level of access! Admins can now assign three new predefined roles to team members: Support Agent, Viewer, and Analyst.
Support Agent: provides access to conversations and subscriber opt-outs.
Viewer: offers read-only visibility across the platform.
Analyst: delivers full analytics access, including export, alongside read-only access to campaigns, flows, subscribers, and popups.