Q2 is all about giving you sharper control across your entire program. More flexible messaging, smarter list growth tools, a tighter feedback loop with Shopper, faster Infinity Testing, and new ways to manage how your team works in Postscript — these updates put more precision in your hands. Here's what's new!
Messaging
Powerful new ways to build, personalize, and deliver high-impact messages.
NEW — Flow Builder Support for Back in Stock Trigger
Create Back in Stock automations directly in Flow Builder with full trigger configuration, inventory threshold settings, and all existing merge tags. Legacy Back in Stock automations can be migrated in with everything intact.
NEW — Merge Tag Fallbacks
Set a fallback value on any merge tag in Flow Builder — so when a subscriber is missing a first name, custom property, or other data point, your message fills in a default automatically.
NEW — Flow Action Titles
Give each action in your flows a readable name — so complex flows stay organized, and every message is easy to find. Titles auto-apply when you add a new action and can be updated anytime!
IMPROVED — Dynamic Product Photos for RCS Cards
Product photos now populate dynamically in RCS cards and carousels, pulling in the right image per trigger — and syncing automatically to your fallback message so setup stays consistent end-to-end.
IMPROVED — Flow Builder Test Sends & Shop Name Placement
Test messages now include a [TEST] prefix so your team always knows when a message is a review copy before it reaches real subscribers. The Shop Name merge tag can also appear anywhere in a message — not just at the front.
Acquisition
High-converting list growth tools to capture, convert, and grow your subscriber list.
NEW — Rebuilt Back in Stock Popups
Fully rebuilt Back in Stock popups with complete design control, standalone analytics, scheduling and testing support, and email collection. Includes bidirectional cloning to and from regular block popups.
NEW — First Page Visited Targeting for Popups
Show or suppress popups based on the first page a visitor lands on — perfect for brands running multiple ads to the same collection or category page. One simple targeting rule replaces dozens of UTM-based ones, and the same filter is available across flows and segments for a consistent subscriber view.
IMPROVED — Streamlined Popup Targeting Experience
A redesigned Targeting tab brings every popup targeting rule — page targeting, teaser controls, and more — into one organized, accordion-based view. A cleaner, faster setup experience as your targeting toolkit grows.
IMPROVED — Granular Popup Teaser Controls
Two new teaser controls give you more precision: exclude teasers from specific pages without turning them off everywhere, and adjust z-index to fine-tune how teasers layer with other on-site elements. Polished placement, no compromises.
IMPROVED — Popup Editor Enhancements
A grab bag of improvements is live across popups, landing pages, and embedded forms:
Spin-to-Win auto-start: STW popups auto-spin and advance to the next step on open — no button click required.
Countdown timer time zones: Search by city, region, or UTC offset and get what you'd expect — and timers now resolve to each subscriber's local time.
Branded favicon uploads: Landing pages support custom favicon uploads so the browser tab matches the brand.
Popup list filters: Filter popup, BIS, landing page, and embedded form lists by status — active, scheduled, has data, etc.
Direct teaser launch: Popups can open directly as a teaser for a less disruptive first impression.
Editable teaser hover state: The teaser button now exposes hover-state controls like every other button block.
Per-platform teaser toggle: Enable or disable the popup teaser independently on desktop and mobile.
Scroll-depth triggers: Fire popups based on how far a visitor scrolls. This can be a stronger intent signal than time-on-page alone.
Resizable close button: Adjust close button size for accessibility-focused brands and mobile-heavy stores.
Scratch-off auto-advance: After scratching off their offer, subscribers automatically progress to the next step.
Bidirectional cloning: Reuse any popup, back-in-stock popup, or landing page as the starting point for a new one. No rebuilding from scratch.
NEW — City/State Targeting for Popups
Make your popup relevant to where your shoppers are — show or hide it by state or city to match regional campaigns, spotlight market-specific products, or direct local shoppers to a nearby store.
NEW — Embedded Forms
Drop a Postscript Onsite Opt-in form anywhere on your site with a single embed snippet. Built inside the same acquisition editor as your popups and landing pages, with the same blocks, styling, welcome message, and custom property controls. Opt-ins are tracked with a distinct source, so you always know where each subscriber came from!
IMPROVED — Cloned Popups Auto-Added to Automation Subscriber Filters
Cloning a popup that's part of an automation flow automatically adds the clone to that flow's subscriber filters — no manual updates across multiple automations needed.
NEW — Financial Incentive Notice Consent Language
Brands that need a Financial Incentive Notice in their SMS consent language can add it once in Shop Settings, and it applies automatically across every Postscript acquisition surface — popups, Back in Stock, landing pages, embedded forms, and checkout.
NEW — Targeting Profiles
Save your popup targeting rules once and apply them everywhere without rebuilding the same setup across multiple popups.
Save & reuse: Bundle devices, status, pages, location, UTMs, and any other targeting rules into a named profile, then apply it to any popup in seconds.
One source of truth: When a profile changes, every linked popup updates automatically — fix it once, fix it everywhere.
Save as Profile: Already configured targeting on a popup? Promote those rules into a reusable profile in one click.
Drift detection: Edit targeting on a linked popup and we'll surface a "Review Changes & Save" flow — so it's always clear whether you're updating the profile or breaking the link.
Clone across shops: Profiles can be cloned within a shop or to other shops — a quality-of-life win for brands managing multiple storefronts.
NEW — Group A/B Testing for Popups
Go beyond testing one popup at a time — test entire popup strategies against each other. Group your evergreen, exit-intent, and BIS popups into sets, run them head-to-head, and let the data tell you which approach performs best.
Strategy-level testing: Test a discount-led popup set against a Cashback-led one, or any other combination!
Overhauled results view: Mobile and desktop data are combined in a single view, with percentage lift shown directly in-app.
NEW — Absolute Image Positioning
Place images anywhere on your popup canvas — in front of or behind any other block, with precise position controls and clean edge-clipping for bleed effects. Works across popups, landing pages, embedded forms, and Back in Stock popups.
NEW — One-Click Legacy Popup Upgrade
Upgrade all active legacy popups and Back in Stock popups to the new popup editor in a single click from the legacy popups page.
IMPROVED — Pixel Tracking, Block Cloning & Partial Popup Backgrounds
Three new editor controls: add Meta, TikTok, or Google pixels to individual landing pages from a new Tracking tab; copy any block to another popup step in one click; style partial popup overlays with color, opacity, background images, or gradients.
Brand Center
Your brand's single source of truth — for every AI-powered conversation.
NEW — Launchpad
A persistent home in Postscript for discovering features and continuing setup wherever you left off. AI Setup and Onboarding flows now live in Launchpad — so getting more out of your account is always one click away.
IMPROVED — AI Message Feedback on Every AI Surface
AI message feedback: thumbs down, reason, and context — is live across every AI-powered surface: Infinity Testing campaigns and automations, Brand Center preview, and Shopper outreach, with the relevant brand setting surfacing immediately after submission.
Shopper
Precision-tuned AI conversations that personalize, convert, and stay on brand.
NEW — Ask Shopper
Shopper chats with your customers all day, every day. Ask Shopper gives you a direct line into what they're saying. Type any question about subscriber conversations and get back a structured breakdown of themes, patterns, and the specific conversations behind every insight. Results are easily shareable by link.
NEW — Shopper CX Escalation: Gorgias & Zendesk
When a subscriber needs CX support (a cancellation, web issue, or edge case), Shopper routes them directly to your help desk without making them switch channels. Shopper detects escalation signals, creates a Gorgias or Zendesk ticket with the last 10 messages for context, and pauses automatically while your team handles it. Once the ticket closes, Shopper picks back up. The subscriber stays in the same SMS thread the whole time.
IMPROVED — Shopper Responses: RCS Suggested Replies & Product Link Actions
Brands live on both Shopper and RCS now get AI-powered tappable suggested replies and product link buttons in Shopper conversations — reducing friction in shopping flows and making product recommendations easier to act on. The enhanced experience activates automatically for RCS-eligible subscribers; non-RCS subscribers see no change.
Infinity Testing
More ways to test, optimize, and prove incremental impact across your program.
IMPROVED — Faster Infinity Testing Campaign Windows
Brands can now test Infinity Testing campaigns in as little as 1 hour. Testing in shorter windows opens up the time-sensitive campaigns: daily sends, cross-channel drops, product/collection launches, while still being able to let AI improve performance and drive more SMS revenue.
IMPROVED — Infinity Testing Campaign Draft Review Links
Need to send an Infinity Testing Campaign to your team for a quick review? You can now shoot them a link that automatically opens the AI-generated variant drawer in Flow Builder and filters to selected variants. These enhancements make reviewing and getting team sign off on Infinity Testing campaigns faster and easier than ever. Drop the link in a Slack or email, and they step right into the exact experience they need: approving, editing, or unselecting variants before scheduling or launching.
Data & Insights
The full performance picture — accessible to every team, ready for every review.
NEW — Channel-Aware UTMs for RCS
RCS traffic now appears as a distinct channel in third-party analytics tools — separate from SMS — giving you a clear view of what RCS is actually driving. Shops on default tracking settings were automatically updated; those with custom UTM configurations can opt in from Tracking Settings.
App Systems
Account tools and controls built to keep your team moving and your program on track.
IMPROVED — New User Permissions
Three new roles give your team the right level of access! Admins can now assign three new predefined roles to team members: Support Agent, Viewer, and Analyst.
Support Agent: provides access to conversations and subscriber opt-outs.
Viewer: offers read-only visibility across the platform.
Analyst: delivers full analytics access, including export, alongside read-only access to campaigns, flows, subscribers, and popups.
