Who gets this? Shops on all Postscript plans have access to this feature. Learn more about Postscript Plans.
Popup analytics gives brands an aggregate overview of popup performance broken down into several criterion including impressions, engagements, and conversations.
Available data updates every 15 minutes.
With Popup Analytics, you can:
View impressions, engagements, phone, and email conversations for each popup.
Understand activity attributed to each popup by day, week, or month.
Easily digest analytics in either interactive charts or aggregated tables.
Export data for personal analysis or to use with your data warehouse.
To navigate to message analytics, select Data & Insights in the side menu of your Postscript dashboard, then select Popups.
Popup Analytics
Under Popups, the data displayed in the graph will depend on the time period and filters you've selected.
Select Opted-in Subscriber View or Submission View from the View.
Select a date range from the Date drop-down menu or set a custom date range. Then set the Date Interval drop-down menu to set how data displays (by day, week, etc.).
Select which metrics appear via the KPI Selector drop-down menu, then select whether to analyze Unique Impressions, Impressions, Total Phone Conversations, Phone Conversations, Email Conversations, or Engagements.
Select the filter button to use optional additional filters to get more granular, filtering by Popup Name, Platform, or Enabled.
Hover over data points to view the associated exact date and metric value.
TIP! When using a custom date range to view analytics for a specific month in the Postscript app, be sure to add an extra day on the tail end of the date range. For example, to view analytics for the month of June, please input the custom range as 06/01 to 07/01.
Popup Trend Visualizations
Based on the selections above, brands will see a bar chart displaying how the KPI has performed during the selected time period.
Beneath that, merchants will see two more charts looking at conversion trends by channel.
Each chart displays bars for the total volume of popup impressions for each time period and is overlaid with a line indicating conversion rates for the channel.
Popups Analytics Data Tables
Scroll down to the bottom of the page to see popup data in table formats. Similar to the interactive graphs above, the data displayed in the data table will depend on the time period and filters selected. Clicking on a column header sorts it in ascending or descending order.
Is Enabled. Indicates whether the popup is turned on or off.
Trigger Type. Indicates when a popup is displayed, such as after a Delay or an Exit.
Last Updated At. The date of the popups last edit (or creation).
Unique Impressions. How many times the popup was seen over time period.
Phone Conversations. How many phone conversations each popup converted.
Email Conversations. How many email conversations each popup converted.
Engagement CVR. The percentage of popup impressions that resulted in a phone or email conversations.
Phone Conversion Rate. The percentage of popup impressions that resulted in a phone conversations.
Email Conversion Rate. The percentage of popup impressions that resulted in an email conversations.
Brands can also take a deeper dive into the analytics by viewing Popup Detail by Period to see how different popups performed during specific date ranges.
Additional Resources
Interested in learning about your subscriber analytics tab? We've got you covered with this guide.
Need to brush up on your popup metrics? Check out this article!
Want a better understanding of how your overall SMS program is performing? This guide will walk you through how to gauge the health of your SMS program as well as offer levers you can pull to increase the value of your SMS program.
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