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Understanding Subscriber Opt-In Sources

When a subscriber opts into receiving SMS promotions from your store, Postscript logs the subscriber's source and makes it visible on the ...

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When a subscriber opts into receiving SMS promotions from your store, Postscript logs the subscriber's source and makes it visible on the subscriber's profile. You can also view source performance in general on your Analytics page and get a glimpse of net new subscribers by source on your Postscript dashboard.

View Subscriber Source


In this section, we'll walk through how you can view a subscriber source within a subscriber profile, general source performance on your Analytics page, and net new subscribers by source on your Postscript dashboard.

Subscriber Profile Analytics Dashboard

You can access a subscriber's details page by entering their phone number in the Search field in the side menu of your Postscript dashboard.

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On the subscriber details page, you can view this opt-in Source. You can read more about the various sources below.

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You can also view data by the opt-in source on your Analytics page. Read more about the various sources below.

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  1. Select Analytics in the side menu of your Postscript dashboard, then select Subscribers.

  2. Scroll down to view your list of previous opt-in sources. You can adjust your time frame in the top-right corner of the page. You also have the option to Export your opt-in data.

In addition to individual subscriber profiles and the Analytics page, you can also find a list of sources where your net new subscribers are coming from-- right on your dashboard.

Keep in mind that the number of subscribers listed here does not include anyone who subscribed, but eventually opted out during the same timeframe.

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List of Subscriber Sources


Listed Source

Definition

CartHook Checkout

Subscriber opted-in during the CartHook checkout process.

Desktop Popup

Subscriber opted-in using your Postscript desktop popup.

Keyword

Subscriber opted-in using a specific keyword. Postscript displays the specific keyword (e.g., Keyword (BOOTCAMP)).

Keyword API

Subscriber opted-in via an API flow you've set up with Zapier, Alloy, OptiMonk, or similar solutions.

Keyword Form

Subscriber opted-in using a form with a keyword linked to it. This is common with third-party popups (e.g., Justuno, Wisepops, etc.). Postscript displays the specific keyword (e.g., Keyword - Form (BOOTCAMP)).

Klaviyo Form

Subscriber opted-in using a Klayvio form or popup.

Manual Upload

Subscriber created via a list import.

Recharge Checkout

Subscriber opted-in during the ReCharge checkout process.

Shopify Checkout

Subscriber opted-in during the Shopify Plus checkout process.

Shopify Checkout Customer Consent

Subscriber opted-in during the Shopify checkout process.

Additional Resources


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