Create an Early Access Keyword and Segment

Who gets this? Shops on all Postscript plans have access to this feature. Learn more about Postscript Plans.

Employing a list growth strategy that allows subscribers early access to key sales and promotions can exponentially grow your list. With this strategy, you can:

  • Grow your subscriber list faster. Offering early access to an upcoming sale or promotion creates urgency around signing up for your SMS program leading to more sign-ups, faster.
  • Generate demand for your sale or promotion. Allowing early access to a sale or promotion exclusively for your SMS subscribers creates anticipation which drives demand and leads to more conversions.

In this article, we discuss how to create an early access keyword and segment and offer a look at how some brands use this strategy.

Create an Early Access Keyword

  1. Select Acquisition in the side menu of your Postscript dashboard, then select Keywords.
  2. Select Create Keyword in the top-right corner of the page.
  3. Name your keyword. Aim for something that is easily identifiable when tracking progress in analytics. We also encourage you to name your keyword something you don't mind subscribers seeing (i.e. BFCMEARLYACCESS or VIPACCESS).
  4. Choose whether to enable Include Coupon in Reply.
    • To do add a coupon in your message, toggle the Include coupon in reply bar, then enter the amount of the discount and whether is a percent or dollar value.
    • If you choose to not include a coupon in your message, select +Add Action under Actions to add a keyword reply.
  5. Select Save Keyword.
   Note: Brands should be on the Growth, Professional, or Enterprise plan in order to create more than two keywords. Learn more about Postscript pricing here.

Create an Early Access Segment


  1. Select Messaging in the side menu of your Postscript dashboard, then select Segments.
  2. Select Create Segment in the upper-right corner.
  3. Name your segment. Be sure to name it something that is easily identifiable when adding this to segment to a campaign.
  4. Under Segment Criteria, select Keywords Triggered and choose the keyword you created for your early access campaign.
  5. Add additional criteria as desired, then select Save Segment in the bottom-right corner.

Add Your Early Access Segment to a Campaign Flow (1).gif

  1. From your Postscript Dashboard, select Messaging, then select Create Campaign in the upper-right corner.
  2. Select Create Campaign Flow. Choose if you'd like to Use a campaign template or Create a new campaign. Then select the Continue button.
  3. Click on the dropdown below Send to subscribers in and choose your early access campaign segment you created previously.
  4. Continue building your campaign by setting the parameters and dragging and dropping actions into your flow. Learn more about building campaign flows here.
   Tip! Postscript allows you to include and exclude multiple segments, up to 10 total segments, to any campaign flow. You can also remove a subscriber when they take an action (i.e. create an order, etc.).

Early Access Examples

Sitewide Shutdowns Kizik

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