Both in Postscript and in the Help Center, you'll see references to Subscriber and Customer. It's important to understand how Postscript defines each before you start creating segments, campaigns, and/or automations.
| Subscriber | Customer |
| An individual who has opted-in to SMS marketing messages from your shop using their phone number. | A subscriber who has made one or more purchases from your shop. |
The key distinction here is whether a subscriber has made a purchase from your shop. For this reason, a subscriber can be a customer.
Targeting subscribers who have made a purchase versus those who haven't is a popular strategy for shops using Postscript and is something you'll be introduced to as you create campaign segments and advanced automation targeting.
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