Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, add delays between messages, and schedule a start date for sending.
How Product Launch and Early Access Campaigns Benefit You
- Create hype, excitement, and a feeling of exclusivity around an upcoming product release or drop.
- VIP customers or highly-engaged customers are eager for exclusive deals and information as they're more likely to buy than anyone else, making an "early access" flow invaluable.
- Lean into urgency once the product launches to convert sales (i.e., These items are going fast. Get yours before they're gone!)
Create Your Segments
Every campaign sends to a subscriber segment. This ensures that campaign messages will only send to those subscribers who you wish to receive the messages.
Reminder, you will need to create your desired segment before you can select it in the campaign Flow Builder.
For the below segment, we're choosing to create a segment that will ensure our campaign continues to send to those subscribers who haven't purchased our launched item.
As the campaign continues, once a subscriber purchases the item, Postscript will remove them from the campaign.
- Select Messaging in the side menu of your Postscript dashboard, then select Segments.
- Select Create Segment in the top-right corner of the page.
- Give your segment a Name. We recommend you include that the segment is for the launch of a specific product (or products).
- Choose Purchased Product Names from the first filter drop-down, then Does Not Include from the second.
- In the final drop-down, select the product you are launching.
- Select Save Segment in the bottom-right corner of the page.
If you wish to offer early access to a product launch, you can create a VIP segment and send a message that includes an early shop link to those subscribers.
An easy way to identify those interested in early access is to create a keyword they can text into your shop. You can then create a segment that targets subscribers who have sent in that keyword.
- Select Messaging in the side menu of your Postscript dashboard, then select Segments.
- Select Create Segment in the top-right corner.
- Give your segment a Name. We recommend you include that the segment is for the early access of a specific product (or products).
- Choose Keyword Triggered from the first filter drop-down, then Includes from the second.
- In the final drop-down, select the early access keyword you created.
- Select Save Segment in the bottom-right corner of the page.
Create Your Flow
Building out your product launch flow and early access flow is easy with Flow Builder's drag and drop functionality. This allows you to visualize your message series and any delays you wish to include between messages.
Review how to create a campaign flow, then add the copy, images/GIFs, and delays you desire. We offer examples below of how you might structure these campaigns. How many messages you include, wait times, and choice of copy will depend on your brand, products, and marketing strategy.
| Message | Purpose | Example Copy |
| Message 1 | Tease the new product. | We've got a secret, and it's a good one! 🤫 Keep an eye out for something exciting coming your way! 👀 |
| Set Wait Delay: 2 Days | ||
| Message 2 | Introduce the product, let subscribers know the date/time of the launch, and offer early access. |
Mark your calendars! 🗓 We're launching a new line of vegan lipstick! 💄 These gorgeous shades drop on January 15 at 10 AM EST. Want early access? Reply EARLYACCESS to get your personal link the day before. |
| Set Wait Delay: 4 Days A longer delay gives the Early Access flow time to send early access links to those who opted-in. |
||
| Message 3 | Announce your product. |
The moment has finally arrived! 🎉🎉🎉 Shop our new line of lipsticks before they're gone! 💋 |
| Set Wait Delay: 1 Day | ||
| Message 4 | Create a sense of urgency to convert more customers. |
These shades are flying off the shelves FAST! Get yours before they're gone! |
| Set Wait Delay: 2 Days | ||
| Message 5 | Follow up with one last message. Offer education, a reminder, encourage interest, or an incentive. |
Psst, we saved something special just for you! Use LIPSTICK20 to get your hands on our latest lipstick. Discount is valid today only, so hurry! 🏃🏻♀️ |
| Message | Purpose | Example Copy |
| Message 1 | Confirmation and reminder of early access to product launch. |
REMINDER!! Only 6 more hours until your early access starts. We'll send you a personalized link later tonight so you can shop first. ⏳ |
| Set Wait Delay: 6 Hours | ||
| Message 2 | Announce early access sale and provide link. |
EARLY ACCESS starts now! [New Product] makes your life better by: - Reason one Did we mention that we offer a 30-day money back guarantee because we KNOW [product name] is 🔥🔥🔥 Shop here: [Link] |
Extra Resources
- Fantastic Texts. Need some inspiration? Check out some real-life customers and how they tease new product launches to their subscribers.
- https://fast.wistia.com/embed/channel/ypqqh8bipl. Level up your SMS skills with our quick walkthrough videos of Postscript features and tools.
- A/B Testing Your Campaigns. Learn A/B testing best practices and how to create your test groups.
Get Support
Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!
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