Abandoned cart messages target individuals who've added one or more items to their shopping cart but have not completed their purchase.
With an abandoned cart automation, you can automatically reach out to these shoppers, remind them of their purchase, and link them back to their cart. Simply create your abandoned cart automation once and let Postscript do the rest.
How this Abandoned Cart Benefits You
- Target shoppers who've applied a discount to their abandoned cart and use the automation message to offer a larger discount.
- Identify those shoppers who haven't applied a discount and offer one. This helps you keep discount offers within your margins while still incentivizing the customer to complete their order.
Choose the Automation Triggers and Filters
Every abandoned cart automation should start with the basics: Automation Trigger as Checkout Started and Cancellation Trigger as Order Created.
From here, you'll add a Trigger Filter, which lets you specify the characteristics of the shopping carts (and their shoppers) that you want to receive this abandoned cart automation.
- Select Yes from the Trigger Filters drop-down.
- Select + Add Filter.
- Select the +Add Filter Field drop-down, then select Total Discounts.
- Since you want to identify carts with a discount applied, choose your refinement criteria and enter your desired amount as the value.
- For example, you could target carts with a discount total Greater Than the value of $10.00.
- You could also set a range by selecting Between the values of $5.00 and $15.00.
- Select Save & Continue to Messages in the bottom-right corner of the page.
- Select Yes from the Trigger Filters drop-down.
- Select + Add Filter.
- Select the +Add Filter Field drop-down, then select Total Discounts.
- Since you want to identify carts without a discount applied, choose Less Than from the refinement drop-down and enter $.01 as your value.
- Select Save & Continue to Messages in the bottom-right corner of the page.
Create Your Message
It's important to get your abandoned cart message right since carrier regulations allow you to send only one message within 48 hours of the shopper abandoning their cart.
- Include a dynamic product photo. Postscript will feature a photo of the most expensive item in the subscriber's cart.
- Add personalization with message tags. Add dynamic tags such as {first_name} so that the sent message populates with the subscriber's first name. It's a simple and effective way to build rapport and trust with your customers.
- Create a sense of urgency. Use your message copy to create a sense of urgency around the cart. Popular examples include This offer expires at midnight! or These products are going fast—get yours before they're gone!
- Offer an incentive. If the subscriber already has a discount applied, you can offer a larger coupon (percentage or amount off) to incentivize them to complete their sale. If they don't have a discount applied, use this message to offer one. If your margins don't allow for a percent or amount off, consider a free shipping or free returns offer.
- Link directly to a subscriber's cart. Add a dynamic abandoned cart link that will auto-apply the discount and allow the subscriber to click right back into their shopping cart from your text message.
Extra Resources
- Fantastic Texts. Need some inspiration? Check out some real-life customers and how they interact with their subscribers regarding abandoned carts.
- Postscript's Video Learning Library. Level up your SMS skills with our quick walkthrough videos of Postscript features and tools.
- A/B Testing Your Automations. Learn A/B testing best practices and how to create your test groups.
Get Support
Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!
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