Automations allow you to create multi-stage communications triggered by a certain event (e.g., subscribing to texts, abandoning a cart, etc.) Automations run automatically in the background and are a great way to keep customers engaged.
Why You Should Create an Abandoned Cart Automation
- Re-engage a potential sale by reaching out to the subscriber with a direct link to their cart.
- Provide a little extra incentive with a higher discount or special offer to close that sale.
- Target specific cart values with customized messaging and discount offers.
Create an Abandoned Cart Automation
Define Your Automation Behavior
- Select Messaging in the side menu of your Postscript dashboard, then select Automations.
- Select Create Automations in the top-right corner of the page.
- Select Custom Automation.
- Want to use a template? Go for it! You can search for our Abandoned Cart template in the search field in the top-right corner of the page. The template comes loaded with the correct triggers and a basic message to get you started.
- Give your automation a Name. If you're creating specific abandoned cart automation for different categories (e.g., cart value $50-100, returning customer, etc.), you might want to include that in the name.
- Select Checkout Started from the Automation Trigger drop-down.
- Under Cancellation Trigger, select Yes. Set your cancellation trigger as Order Created.
- Why? Once a subscriber creates an order, you want them removed from the abandoned cart flow. Say a subscriber comes back to their cart an hour after they abandon it and complete their order. If you had your automation schedule to send at 2 hours, then this subscriber would not receive the message because they already created an order.
- Select Save & Continue to Messages in the bottom-right corner of the page.
Create Your Automation Message
- On the message screen, you can customize your abandoned cart message.
- What can you customize?
- Add a tag that will be replaced with a subscriber's name in the text.
- Provide a discount code.
- Include a dynamic product photo (Postscript will display the most expensive item in the cart)
- Link to the subscriber's specific cart.
- Include emojis.
- Set the timing of your abandoned cart message.
Once you Save your abandoned cart automation, make sure to select the Enabled toggle to turn the automation on.
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