Enhanced Link Tracking allows you to customize UTM parameters and tracking values for individual link-based merge tags within your Flow Builder messages. This feature gives you greater control over how you track and measure subscriber engagement with specific messages in your flows. With link tracking in Flow Builder, you can:
- Get more detailed analytics by customizing tracking parameters for specific messages instead of relying on global settings.
- Better measure the effectiveness of A/B tests by using different tracking parameters for each message variant.
- Track specific marketing initiatives more accurately by adding custom parameters to individual messages.
- Gain clearer insights into which specific messages and flows are driving traffic to your site.
- Make more informed decisions about your messaging strategy with granular tracking data.
In this article, we'll walk you through how to set up Enhanced Link Tracking.
Set Up Enhanced Link Tracking
- In Flow Builder, select or create a message that contains a link-based merge tag (such as a Shop Link or Abandoned Cart Link).
- Click on the merge tag in the message editor to open the Merge Tag modal.
- Locate the UTM Tracking Parameters section in the modal.
- To modify existing parameters, edit the value field for any pre-populated UTM parameter and uncheck the box next to any parameter you don't want to include.
- To add custom parameters: Click "+ Add Another Parameter", enter the parameter name (e.g., "promo"), then enter the parameter value (e.g., "summer_sale").
- To remove custom parameters: Click the X icon next to the parameter you want to remove,
- Select Save to apply your changes.
Note: These tracking parameters will only apply to this specific merge tag in this message. Global tracking settings will still apply to other links.
Get Support
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