Send Campaigns Without CTA Links

Try sending a campaign simply to engage with your subscribers - no discounts, links to shop, or CTAs.

It might sound counterintuitive, but sending an occasional SMS campaign purely for engagement and brand building pays off. We’ve seen brands convert a significant amount of first time customers shortly after receiving one of these campaigns.

You might try this:

  • Ask for product feedback

  • Send a recipe or idea using your product

  • Make people smile with a joke or nice greeting

  • Ask an engaging question about your product market

Helpful Hint: Browse for more conversational SMS inspiration.


Even without a CTA link, you can still track how many people made a purchase or became first time customers after the 24-hour attribution window.



Have questions? Feel free to reach out to us in live chat for help!

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