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Valentine's Day is the first major ecommerce holiday of the new year. Shopping for loved ones—a partner, a child, a friend, or even one's self—offers brands the opportunity to get creative with how they market (and to whom).
Why You Should Consider a Valentine's Day Campaign
Think outside the box with Valentine's campaigns that speak to relationships, friendships, and more.
Reward your subscribers with a "treat yo' self" or self-care promotion.
Engage subscribers in an interactive or non-transactional campaign that encourages them to respond to and have fun with your message(s).
Create a Valentine's Day Campaign
Creating a single or multi-message Valentine's campaign is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and delays you desire.
Single Message Campaign Multi-Message Campaign
Opt for a non-transactional message. You don't have to default to discounts and promotions to see high engagement. Send your subscribers a thank you message, a love letter, or link them to a content share or blog post.
Consider segmentation. Use segments to target different groups of subscribers or customers with targeted messages and offers.
Create interactive experiences. Encourage customers to interact with your brand using responses or keyword replies.
Create effortless follow-up messages. Circle back with subscribers with a gentle, fun, and branded reminder of a promotion or discount using customized wait delays.
Personalize, personalize, personalize! Use message tags like {first_name} to shout out your customers and deepen that rapport.
Highlight special products. Link subscribers to special bundles or recommended products for self-care.
Additional Resources
Best Texts We’ve Ever Had: Valentine's Day Edition. Need inspiration? Check out different Valentine's day messaging strategies featuring real-life messages from customers.
A/B Testing Your Campaigns. Learn how to create variations of a campaign, compare performance, and identify winning message strategies for your subscriber base.
Promote Gift Card Purchases Using Postscript. Learn how to use Postscript to promote gifts cards and create a positive new customer experience.
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