Ask Shopper is an AI-powered analytics tool that lets brands query the conversations Shopper has had with their subscribers. Instead of manually reading through individual threads, merchants can type any question in plain language and get back a structured breakdown of themes, patterns, percentages, and links to the specific conversations behind every insight.
Ask Shopper is available to all brands using Shopper.
Navigating to Ask Shopper
Ask Shopper lives inside your Shopper Analytics page.
To open Ask Shopper:
Go to Data & Insights. Select Data & Insights from the left navigation in your Postscript account.
Select Shopper. This opens your Shopper Analytics page.
Click the Ask Shopper tab. The query interface loads with a search bar and your recent queries listed below.
Asking a Question
Ask Shopper returns the best results when your question is specific and metrics based. For example, consider asking questions that name a clear subject and timeframe.
To run a query:
Type your question in the search bar.
Set your time window. Use the date filter to scope your question to the last 7, 15, 30, or 90 days.
Review your results. Ask Shopper returns a structured breakdown of themes, sub-categories, percentages, and links to the specific conversations behind every insight.
Dig deeper. Click any conversation link to read the full thread behind an insight.
What to Ask
Ask Shopper is built for pattern and theme questions, the kind of insights that would take hours to surface manually. Here are the question types that work well, organized by what you're trying to learn.
Best Practices:
What objections might we address on our product pages to help customers convert?
Are customers running into promo codes that aren’t working? Which ones?
Which campaign, flows, and automations drive the most Shopper conversations?
Tell me about the conversations from our {Campaign Name} campaign.
What’s our conversion rate from Shopper conversations?
What are the most common themes over this time period?
What are the most common reasons customers escalate to support?
Do people ask about restocks for out-of-stock items? If so, which ones?
Questions by theme
The more specific your question, the sharper your results. "How many conversations were escalated to support in the last 30 days?" will return a cleaner, more accurate answer than "Find conversations where people needed help."
Support & Escalation
What are the most common reasons customers escalate to support?
What's our escalation rate over the last 30 days?
How many conversations did Shopper route to support vs. mark as spam?
Please show me conversations where people are having trouble with an offer.
What Shopper Is Saying
How often does Shopper offer a discount or mention free shipping?
How frequently is Shopper sending the fallback message?
Tell me about conversations where Shopper recommended a product or collection.
Campaigns & Conversation Sources
Which campaigns, flows, and automations drive the most Shopper conversations?
Summarize the conversations from our [Campaign Name] campaign.
Summarize just the flow-sourced conversations.
Conversion & Purchase Behavior
What's our conversion rate from Shopper conversations?
What are the most common reasons subscribers didn't purchase?
Show me conversations where subscribers mentioned a price objection.
Product & Customer Insights
What products are subscribers asking about most?
What are customers saying about [specific product]?
Do people ask about restocks for out-of-stock items? If so, which ones?
What objections might we address on our product pages to help customers convert?
Timing
For timing questions, phrase them around when a conversation starts rather than when it spans. For example, "Which day of the week do most conversations start?" returns precise results.
Which day of the week do most Shopper conversations start?
What time of day are subscribers most active with Shopper?
Sharing and Re-Running Results
Sharing results
Every Ask Shopper result has a shareable URL at the top of the page. Send the link and your teammate sees the exact query and breakdown you're looking at.
Re-running a previous query
Recent queries are saved for up to 7 calendar days and are listed below the search bar when you open Ask Shopper. Click any past query to return the cached result instantly. You'll see a note indicating the result is cached, with the option to refresh if you want updated data.
Key Information
Ask Shopper queries Shopper conversation data only. It cannot pull campaign performance metrics (open rates, click rates, revenue by campaign), access raw order history or Shopify data directly, or surface data from outside of Shopper conversations.
At the bottom of any result, you'll see a thumbs-up or thumbs-down option. Selecting thumbs-down opens a feedback flow where you can mark the reason, and add additional context. Feedback goes directly to Postscript's product team and is used to improve Ask Shopper.
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