Your Product Catalog gives you visibility into and control over which products Shopper can see and recommend in conversations. It syncs automatically from your Shopify store, so you don't need to manually add products. You are encouraged to review your Product Catalog to make sure Shopper is working with accurate, complete information.
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Product Catalog currently trains Shopper only. It does not affect Infinity Testing.
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Product Catalog pulls in all active products and variants from your Shopify store. "Active" means the product is published and live in Shopify and visible to Shopper. If a product is set to draft or archived in Shopify, it will appear in your Product Catalog with a note “Unpublished Product. View in Shopify” and Shopper won't recommend it.
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The sync updates nightly, so changes you make in Shopify (like adding a new product or updating a description) will be reflected in Product Catalog within 24 hours.
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For each product, Shopper ingests the title, URL, descriptions, categories, collections, tags, and variant information. This is the data Shopper uses when deciding what to recommend and how to describe products in conversation.
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After your initial sync, open the Product Catalog page and browse through what's there. You're looking for a few things:
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Are the right products toggled on? By default, all active Shopify products are toggled on. If you see products that Shopper shouldn't be recommending (more on this below), you can toggle them off individually.
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Do the descriptions look complete? Click into individual products to see what Shopper is reading. If a product has a thin or missing description in Shopify, that's exactly what Shopper sees too. Sparse descriptions mean Shopper has less to work with when recommending or describing that product.
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Is the information accurate? Check that product names, descriptions, and collection assignments make sense. If something looks wrong, the fix usually needs to happen in Shopify. The catalog is a mirror of your Shopify Product Catalog, not an editable database.
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You can use the search function to look up specific products by name, tags, descriptions, collections, or variants.
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Not every product in your Shopify store belongs in Shopper conversations. Common examples: replacement parts that aren't sold individually, service items, bundles that are only available through specific channels, or warranties that are listed as a product.
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There are two ways to exclude products:
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Exclude by tag — In your Shopper Settings, you can enter product tags to exclude. Any product with that tag will be hidden from Shopper. Tags are case-sensitive and must match your Shopify tag formatting exactly. This is the best approach when you have a whole group of products to exclude (like all products tagged "service-items" or "custom-parts").
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After adding an excluded tag, verify it worked by going back to your Product Catalog page and searching for a product you know has that tag. It should show as toggled off.
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Toggle off individually — In the Product Catalog page, you can toggle off specific products one by one. This works for one-off exclusions where a tag-based approach would be overkill.
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Shopper relies heavily on your Shopify product data to have informed conversations. When a subscriber asks "what's the difference between Product A and Product B?" or "is this product good for X?", Shopper looks at the descriptions, categories, collections, and tags to formulate its answer.
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If a product description in Shopify is robust, Shopper will have plenty of information to provide a helpful response, explain why it's a good fit, and answer specific questions about it.
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This means investing in your Shopify product descriptions has a double benefit: it helps your website SEO/AOE and it makes Shopper smarter about your products. Descriptions that include materials, use cases, sizing context, care instructions, and differentiators (what makes this product different from similar ones) give Shopper the most to work with.
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If updating all your Shopify descriptions isn't realistic right now, prioritize your best sellers and the products you most want Shopper to recommend. You can also supplement product information by adding relevant content to Content Library (like a product care guide or a sizing FAQ). See Content Library Overview for how to do that.
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Because the catalog syncs nightly from Shopify, most maintenance happens automatically. New products appear when you publish them. Discontinued products disappear when you archive them. Description updates flow through on the next sync.
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The main things to stay on top of:
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New excluded products — When you add new products to Shopify that shouldn't be in Shopper (new service items, parts, etc.), make sure they have the appropriate exclusion tag in Shopify or toggle them off manually.
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Seasonal or limited products — If you have products that are only available during certain periods, they'll automatically appear and disappear based on their Shopify status. Just make sure you're publishing and archiving them in Shopify as expected.
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Description improvements — Any time you improve a product description in Shopify, Shopper benefits from it on the next sync. If your team is doing a product content refresh, that's a great time to review your catalog in Postscript and see the improvements reflected.