Because SMS automations are triggered by subscriber behavior (e.g., subscribing to texts, abandoning a cart, etc.), they are some of the most contextual messages you can send—which often leads to higher conversion rates.
In this article, we've linked individual guides that you can reference for each automation type if you'd like to build your automation from scratch.
Alternatively, we've linked automation flow templates that, when clicked, will open the flow in your Postscript account. You can customize each template and activate them when you are ready. We recommend setting up and activating each of these flows as soon as possible in order to begin converting subscribers into purchasers.
Automation Flows
Automation Name | Trigger | Templates |
Subscriber Created. A subscriber can be created via keywords, popups, checkout, or API. | ||
Checkout Started. This means the subscriber added items to their cart and began the checkout process, but did not complete their purchase. Note: Abandoned Cart automations must be limited to one message and need to be sent within 48 hours of the trigger event. Learn more here. | ||
Subscriber Viewed Product. This means the subscriber was browsing an item on your site, but did not add the product to their cart. Product Added to Cart. This means that the subscriber added the product to their bag or cart, but did NOT begin the checkout process. Note: Browse abandonment automations must be limited to one message and need to be sent within 48 hours of the trigger event. Learn more here. | ||
Order Created. This kicks off an automation as soon as the order is received by your brand. Order Delivered. This triggers a flow when the package is marked as delivered by the shipping company. Order in Transit. This begins a flow when the package is marked en route by the shipping carrier. |
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