Set Up Your Triple Whale Integration

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Postscript integrates with Triple Whale allowing you to share information between the two solutions.

About Triple Whale


Triple Whale gathers and centralizes the data that brand's capture across all of the tools they use to market their business and presents it in a single place.

How a Triple Whale Integration Benefits You


  • Level up your attribution. Gain an understanding of how SMS is contributing to your overall revenue.
  • Centralize your marketing stack data in a single place so you can make more informed business decisions.

Configure Triple Whale in Postscript


By identifying the UTM source, medium, and campaign, Triple Whale's Pixel will present your SMS attribution so you can better understand how SMS is performing in your current marketing strategy.

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  1. Select your Shop Name in the side menu of your Postscript dashboard, then select Tracking.
  2. Set up Campaign and Automation UTM parameters with the following values:
    • For Campaigns:
      • Source (utm_source): Static Value = postscript
      • Campaign (utm_campaign): Campaign Name (note: this option will dynamically update with the appropriate campaign or campaign flow that revenue was attributed from.)
    • For Automations:
      • Source (utm_source): Static Value = postscript
      • Campaign (utm_campaign): Automation Name (note: this option will dynamically update with the appropriate automation or automation flow that revenue was attributed from.)
    • Additional UTMs:
      • If you want to track additional UTMs (like channel or others), update and add them under Custom UTM Parameters section.

3. Select Update Global UTM Tracking to save your changes and update your tracking.

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

Need ongoing channel strategy guidance? Please fill out this form and we'll connect you to one of our certified partners.

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