Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, schedule individual messages, and take advantage of Subscriber Event Splits.
How Creating an Interactive Campaign Benefits You
- Pique subscriber curiosity by offering them an incentive to participate in your interactive campaign.
- Interactive campaigns are a fun chance to showcase your brand's creativity and build a relationship with your subscriber base.
- Encourages more clicks, engagement, and site traffic by presenting an interactive experience.
Create an Interactive Guess the New Product Campaign Flow
- Create your campaign flow and customize your target segment.
- Create your message by dragging and dropping the Send Message action into your flow. Your first message should prompt and incentivize subscribers to participate in your activity and include a bank of potential answers subscribers can respond with.
- Drag and drop a Subscriber Event Split. Select the Subscriber Response event and add branches that correlate to the bank of potential answers provided in your first message (step 2).
- Create branching messages for each potential subscriber response. Tip: Use our Duplicate tool to clone messages and delays across branches that respond to incorrect subscriber responses.
- Once your messages are created for each potential subscriber response, drag and drop the delay action under each branch. You can set your delay to send each message after a fixed interval (i.e. after 5 days) or on the specific date and time of your product release.
- Select Save or Schedule or Activate in the upper-right area of Flow Builder. You can choose to activate the flow immediately or schedule the flow to activate at a certain time.
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