Add Message Tags to Campaign Flows

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We are so excited to share that messages tags are now live in Flow Builder for campaigns!

About Message Tags

  • Personalize a message and build rapport with your subscribers using a First Name tag, which populates the unique name of the subscriber.
  • Easily link subscribers to your store without typing out your shop URL or pasting it in your message copy.

Add Message Tags to a Flow

  1. Select the message where you wish to insert a message tag.
  2. Select the purple Tag icon in the bottom-right corner of the message field.
  3. Select your desired tag. Options include Subscriber - First NameSubscriber - Last NameShop Link, and Shop Name.
  4. Select Save once you are finished composing your message.

Get Support

Have questions? Please feel free to reach out to our wonderful Support team at or via live chat. You can also submit a support request here!

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