Create an Add to Cart Abandonment Automation

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With an add to cart abandonment automation, you can easily re-engage shoppers who have placed one or more items in their virtual shopping cart but haven't started the checkout process.

How Add to Cart Abandonment Benefits You


  • Re-engage a potential sale, remind subscribers of their initial interest, and link them back to your shop!
  • Provide shoppers with important information about a particular product to help nudge them closer to that sale.
  • Let shoppers skip straight to checkout with an instant checkout link.
  • Invite shoppers to interact with your shop via text. Answer questions they might have and create a virtual personalized shopping experience.

What You Need to Know


  • Add to cart abandonment automations send after a cookied subscriber adds an item to their cart. Due to how cookied sessions are captured, it may take a shopper up to 30 minutes to enter your add to cart abandonment.
  • Subscribers can only enter an add to cart abandonment automation once every 72 hours. This is a guardrail put in place to protect your subscribers from an excess of messages (and keep your unsubscribe rates low).
  • At this time, add to cart abandonment automations follow the same guidelines as an abandoned cart automation:
    • The automation can only contain one message.
    • This message should send within 48 hours of the browsing session.

Create an Add to Cart Abandonment Automation


For an add to cart abandonment automation, you'll first need to select your automation trigger then write your automation message.

Pick Your Automation Trigger Create Automation Message

  1. For your Automation Trigger, select Product Added to Cart
  2. Select Yes from the Cancellation Trigger drop-down, then select Checkout Started.
  3. If you wish to create an automation that targets a specific group of browsing shoppers, then select Yes from the Trigger Filters drop-down.
    • Select + Add Filter and + Add Filter Field, then define your criteria.
    • For example, above we chose Price greater than $50.00. This automation will send to shoppers who added an item with a value greater than $50.00.
  4. Select Save & Continue to Messages to proceed to your message.

Advanced Add to Cart Abandonment Automations

Looking for ways to level up your add to cart abandonment automations? We've created a few walkthrough videos that will show you just how easy it is to add a bit of product education, target specific subscribers, and invite subscribers to ask questions they might have.

Product-Specific High-Value Items Educational Strategies

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

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