Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, add delays between messages, and schedule a start date for sending.
How Flash Sale Campaigns Benefit You
- Immediately alert your subscribers to sales that have just dropped.
- Create hype and urgency around these "limited time" promotions with preview and follow-up messages.
- Structure multi-week flash sales (i.e., weekly promotions) within one campaign flow.
Choose the Segment
Every campaign sends to a subscriber segment. This ensures that campaign messages are only sent to those subscribers who you wish to receive these messages.
Reminder, you will need to create your desired segment before you can select it in the campaign Flow Builder.
- Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
- Select Create Flow in the top-right corner.
- Under Campaign, select your desired customer segment from the drop-down.
- What segment should I choose? Depends! Some shops send flash sales to their entire subscriber base, but you could also send to highly engaged subscribers or those who haven't placed an order recently.
- Should I choose to exclude a segment? Also depends! A great example of excluding a segment would be if you wanted to send two different sale incentives. You could send your first campaign to a Highly Engaged segment with a lower discount, then exclude that segment from a campaign sent to all subscribers where you use a higher discount. Here, you'd be offering that higher discount to all subscribers except highly engaged subscribers.
- Select Create Campaign Flow in the bottom-right corner of the page.
Create Your Campaign
Building out a flash sale campaign flow is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and delays you desire.
We offer examples below of how you might structure these campaigns. How many messages you include, wait times, and choice of copy will depend on your brand, products, and marketing strategy.
| Message | Purpose | Example Copy |
| Message 1 | Hype upcoming flash sale |
Hey {first_name}, you there? Good. Wanted to make sure you don't miss out on 40% off [PRODUCT] tomorrow! You'll only have three hours to shop, but don't worry—we'll let you know when the sale is live! |
| Set Wait Delay: 1 Day | ||
| Message 2 | Flash sale is live! |
The time is now, {first_name}! Our [PRODUCT] flash sale is LIVE. Save 40% for the next 3 hours ✨ ONLY ✨ |
| Set Wait Delay: 2 Hours | ||
| Message 3 | Remind customers when the sale will end and create urgency. |
Time is running out! 😧 Only 1 HOUR left to get 40% off [PRODUCT]! Don't miss out! {shop_link} |
You can build out weekly "flash sales" for a month-long (or longer) promotion. This approach can save you from creating each individual campaign, and will still allow you to view engagement and performance metrics for each flash sale once the campaign ends.
| Message | Purpose | Example Copy |
| Message 1 | Announce upcoming promotion/weekly sales |
New Year, new you, {first_name}! We're kicking off the new year with special promotions on YOUR favorite products each week! |
| Set Wait Delay: 7 Days | ||
| Message 2 | Weekly Sale #1 Drop |
It's our first sale of the year! THIS WEEK ONLY, get 15% off [PRODUCT] with promo code SALE. Shop now >> {shop_link} |
| Set Wait Delay: 7 Days | ||
| Message 3 | Weekly Sale #2 Drop |
Have you heard? This week we've got [PRODUCT] BOGO 50%. Shop now >> {shop_link} |
| Set Wait Delay: 7 Days | ||
| Message 4 | Weekly Sale #3 Drop |
It's true! [PRODUCT] is 10% off this week! Get yours before they're gone! {shop_link} |
| Set Wait Delay: 7 Days | ||
| Message 5 | Weekly Sale #4 Drop |
Closing out our New Year, New You month of sales with a BIG one. This week ONLY, get 20% on ANY item in our shop. That's right--ANY item! 🤩 Shop now >> {shop_link} |
Extra Resources
- Fantastic Texts. Need some inspiration? Check out some real-life shops and how they interact with their subscribers using campaigns.
- Postscript's Video Learning Library. Level up your SMS skills with our quick walkthrough videos of Postscript features and tools.
- A/B Testing Your Campaigns. Learn A/B testing best practices and how to create your test groups.
Get Support
Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!
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