Postscript integrates with Formtoro to collect zero-party data via popups to create business intelligence models to help brands improve their marketing strategy. With our Formtoro integration, you can:
- Contextualize zero-party data collection connected to revenue, orders, and conversion rate.
- Identify the quality and source of your website traffic.
- Understand purchase patterns.
- Leverage popups, embeds, quizzes, and post purchase surveys to collect customer data that can be used for SMS personalization.
In this article, we discuss how to configure the integration.
Create a Postscript API Key
- Select your Shop Name in the side menu of your Postscript dashboard, then select API.
- Select Create Security Key Pair on the right side of the page, then confirm your action by selecting Yes.
- Add a label to your API key so you can track where this API key is being used.
- Select Show in the Private Key column to reveal your API key. Copy this key or write it down—you'll need to enter it in Formtoro later.
Create a Postscript Keyword
To properly configure Postscript in Formtoro, you'll need to generate a keyword that you'll enter into Formtoro later. In this section, we'll walk you through how to create that keyword.
- Select Acquisition in the side menu of your Postscript dashboard, then select Keywords.
- Select Create Keyword in the top-right corner of the page.
- Name your keyword. Aim for something that will allow you to easily identify that this keyword is associated with your Skio integration.
- Select Save Keyword.
- You can customize your keyword reply and add additional actions via + Add Action if desired.
- Be sure to activate your keyword before adding it in Formtoro.
Configure Postscript in Formtoro
1. From the Formtoro dashboard, select Integrations on the left-side navigation panel
2. Find the Postscript integration, then enter the keyword you've created for your Formtoro integration.
3. Enter the private API key you generated inside Postscript from earlier in this article. Then select Connect.
4. Open a form then select Integrations.
5. Select Postscript.
6. Choose the Formtoro-specific keyword you created earlier.
7. Map your data, it will be automatically mapped for you.
8. Select Activate Integration.
9. Once integration is activated, you’ll receive confirmation message.
Compliance Language Requirements
When collecting subscribers, the TCPA requires you to include necessary compliance language that informs visitors they are opting into SMS messaging from your store.
You can add an opt-in checkbox and field for compliance language by adding the Consent Checkbox layer to your form or popup.
Here's the TCPA-approved compliance language:
*By providing your phone number, you agree to receive recurring automated marketing text messages (e.g. cart reminders) from this shop and third parties acting on its behalf. Consent is not a condition to obtain goods or services. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. You also agree to the Terms of Service and Privacy Policy.
Note: In order to collect subscribers compliantly, your shop's Terms of Service and Privacy Policy need to be hyperlinked in the language shown above. If they cannot be hyperlinked, the full URLs of each need to be included so a viewer may search your terms or privacy policy if needed.
For example, "View our Terms of Service (https:/myshop.com/terms-of-service/) and Privacy Policy (https://myshop.com/privacy-policy/).”
Get Support
Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!
Need ongoing channel strategy guidance? Please fill out this form and we'll connect you to one of our certified partners.