Subscriber Attribute Splits is a feature designed to enhance the efficiency and effectiveness of your automation flows within Flow Builder. By allowing you to target multiple segments within a single automation, it simplifies management, increases usability, and enables more precise messaging strategies.
Set Up Subscriber Attributes in Automation Flows
- Drag the Subscribe Attribute Split action from the actions panel into the flow.
- Select the segment you want to assign to a branch within the action properties.
- Note: You can create a new segment by clicking the "Create Segment" button.
- Click Save to apply the changes.
Understanding Segment Availablility
At this time, segments that use any of the following criteria are not available in Subscriber Attribute Splits:
- Subscriber Added Any Product to Cart
- Subscriber Added Product to Cart
- Subscriber Viewed Any Product
- Subscriber Viewed Product
- Subscriber Started Checkout with any Product
- Subscriber Started Checkout Product
- Subscriber Created Order with any Product
- Subscriber Created Order with Product
Before You Go
Below is some key information about Subscriber Attribute Splits:
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How many branches can a Subscriber Attribute Split support? The split action supports up to 5 branches, including the "Everyone else" branch, allowing for the definition of 12 different segments.
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What happens if a subscriber belongs to more than one segment defined in the split action? Subscribers are sent down the left-most branch if they belong to multiple segments defined in the split.
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What happens if a subscriber does not belong to any of the segments defined in the split action? If a subscriber doesn’t belong to any segments, they will be routed down the "Everyone else" branch.
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When is the segment membership for the subscriber evaluated? Segment membership is evaluated when the subscriber reaches the split action in the flow.
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Can the Subscriber Attribute Split be used with other split actions? Yes, the split functions like any other split action and can be nested within other split actions such as A/B splits.
Get Support
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