Understanding Business Links

Effective December 1st, 2023, the state of New Jersey (NJ) is imposing new compliance regulations (Bill S921) in addition to nationwide, federal TCPA regulations and industry standards required by cellular carriers. This regulation requires that brands disclose their business address in every message sent to New Jersey-based recipients.

Similarly, Canada’s Anti-Spam Law requires brands include their full business name, mailing address, and contact information when texting Canadian subscribers. Canada also requires that brands include an opt-out mechanism (e.g., “reply STOP to stop”) in every applicable message.

Understanding Business Links

Our goal is to absorb the heavy lifting of the ever-changing SMS compliance landscape by taking a product-led approach to compliance. This way, our merchants can spend more time optimizing their ecommerce brand.

We also want to be mindful of the impact including a full business address has on character count and therefore– cost per message.

With that in mind, Postscript is solving for both Canada and New Jersey’s new requirements by automatically appending a shortened business link to the end of all applicable messages with the required information when sending to subscribers based in New Jersey and Canada. Messages sent to Canadian subscribers will also automatically include opt out language (i.e., “reply STOP to stop”).

Our deep integration with Shopify allows us to pull this data from your Shopify store and render it onto a landing page (shown below). Your business information is shown in English and French.

One-page business links website.png

You have the ability to view and modify the data we’ve pulled in from Shopify within your Postscript Shop Settings under Anti-spam compliance business info. To navigate to your shop settings from the Postscript Dashboard, select your store name on the left-side navigation panel.

Spam Biz Link Info.jpg

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Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

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