Metrics, or data, help you understand whether the messages you send are achieving the goals you've set. In this quick guide, we discuss overall performance and specific message performance metrics.
You can view the performance of your automation flows on your Flows Dashboard page or on a specific automation flow page. Simply select flow to view overall performance metrics and metrics by a specific message.
Overall Automation Flow Performance
- Sent Messages. View the total number of messages that have been sent.
- Unsubscribe Rate. Your flow's Unsubscribe Rate is calculated by dividing the total number of unsubscribes attributed to a flow message by the number of total messages sent in this flow Note: we attribute an unsubscribe to a flow if the flow message was the last message the subscriber received before unsubscribing).
- Click-Through Rate (CTR).CTR is calculated by taking total clicks on all links divided by the total number of messages sent.
- Conversion Rate. Your flow's Conversion Rate is calculated by dividing the total amount of orders placed within your shop's designated attribution window by the total number of clicks.
- Attributed Revenue. The amount of sales dollars earned from orders created within your shop's designated attribution window after a subscriber receives the automation flow. See your shop's attribution window here.
Specific Automation Flow Message Performance
- Sent Messages indicates the number of this specific message that was sent to subscribers.
- Unsubscribe Rate is calculated by dividing the number of unsubscribes attributed to this message within the flow by the number of Sent Messages recorded for this specific message (e.g. 65,463). Note: we attribute an unsubscribe to a flow if the flow message was the last message the subscriber received before unsubscribing).
- Total Clicks indicates the total number of times a subscriber clicked on the link included in the message. This number includes unique clicks and repeat clicks.
- Click-Through Rate (CTR) is calculated by taking the number of clicks on the links included in this message divided by the number of Sent Messages recorded for this specific message.
- Total Orders indicates the number of orders attributed to this message. Learn more about attribution here.
- Conversion Rate is calculated by dividing the number of orders placed by the number of clicks on the links included in this message (within your shop's designated attribution window).
- Attributed Revenue. The amount of sales dollars earned from orders created within your shop's designated attribution window after a subscriber receives this specific message within your automation. See your shop's attribution window here.
- EPM or earnings per message is a direct calculation of revenue earned per automation divided by the total messages sent (i.e, [total revenue] / [# of messages delivered] * 100).
Note: If you edit and save a live flow, the analytics on all individual actions (i.e. specific messages) will be reset, but the overall performance analytics will remain the same.
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