Understanding First Campaign Approval Process

Before sending your very first campaign or campaign flow, the Postscript compliance team will review the content of the campaign message, your brand's website, and confirm the verification status of your toll-free number. By reviewing initial campaign sends, our team can:

  • Protect consumers from bad actors who may attempt to take advantage of the Postscript platform.
  • Comply with carrier SHAFT regulations that prohibit senders from texting content containing sex, hate, alcohol, firearms, or tobacco (CBD--included) to inappropriate audiences.
  • Ensure your toll-free number (TFN) is verified to maximize deliverability of your first campaign and those that follow.

In this article, we discuss an overview of the approval process, describe the turnaround time for first campaign approvals, and coach you through how to monitor your approval status.

Approval Process Overview


When you send your very first campaign with Postscript, our compliance team will review the content of the campaign message as well as your shop's website.

By reviewing these items, our team can ensure bad actors can't take advantage of the Postscript platform by smishing or spamming end users.

Our team also reviews your brand's store catalog to ensure that no products listed fall into a SHAFT category. SHAFT regulations protect consumers by prohibiting brands from sending content containing sex, hate, alcohol, firearms, or tobacco (CBD--included) to inappropriate audiences. Please note that Postscript works closely with the phone carriers and Twilio to support alcohol brands that have gone through the formal Alcohol onboarding process. If your brand falls into a non-alcohol SHAFT category, your campaign will be denied as we cannot support you at this time.

If our team is unable to adequately review your brand's store due to it being password protected, or if no products are listed, your first campaign will be denied.

If your site is password protected, please contact our support team when your website is live and ready for review. If your campaign is denied due to no products being listed on your site, please contact us when you have a published catalog on your live website.

Finally, upon sending your very first campaign, our team will also confirm the status of your TFN to ensure it is verified. Sending from an unverified TFN could make your brand subject to filtering or blocking all messages by US carriers.

If your TFN is not yet verified and your brand does not fall into a SHAFT category, we will work closely with our carrier partners and Twilio to get your TFN verified so you can begin sending.

You can learn more about the TFN verification process here.

Approval Process Timeline


Our team actively monitors campaign approvals Monday through Friday from 9:00 am to 8:00 pm ET. If you send your campaign during business hours, your campaign will be approved or denied the same day. Due to bandwidth, our team passively monitors campaign approvals outside of the listed business hours.

  • If your campaign is approved during business hours or on the weekend, our team will not contact you and the message will send as normal the very same day.
  • If your campaign is denied during business hours, our team will send you an email to the address listed in your account under Contact information the very same day.
  • If your campaign is denied outside of business hours, our team will contact you as soon as business hours resume.

Locate Status of Your Approval Process


You can find the status of your legacy campaign review on the Campaigns overview tab under Status.

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Similarly, you can find the status of your campaign flow review on the Campaign Flows tab under Status.

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Only your very first legacy campaign and campaign flow will go through this review process. However, you cannot send any campaigns until your first send has been approved. If you attempt to send multiple campaigns before the initial campaign is approved, Approval pending or Postscript review statuses will remain on all scheduled campaigns.

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

Need ongoing channel strategy guidance? Please fill out this form and we'll connect you to one of our certified partners.

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