Postscript integrates with Northbeam, allowing you to share information between the two solutions.
With Northbeam, you can holistically track marketing attribution across paid, owned, and organic channels to scale your brand profitably.
In this article, we'll discuss how to set your UTM parameters so that your Postscript attribution data funnels into Northbeam.
Configure Northbeam in Postscript
From your Postscript Dashboard, select your shop name. Next, select Tracking.
Locate the Adjust Global UTM Parameters card. Our Northbeam integration is configured with our default settings shown above.
Add custom parameters (optional). You have the option to define additional UTM parameters if you are familiar with them.
Save any changes that you have made.
Using RCS? Check your UTM Medium setting.
We've replaced the static SMS value with a new Message Type token. Message Type automatically tags traffic with whichever channel the message was actually sent through — SMS or RCS — so you don't have to manually update this setting as your channel mix changes.
If your utm_medium was previously set to the default, we've already migrated you to Message Type automatically.
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