Set Up Your Privy Integration

Postscript integrates with Privy, allowing you to share information between the two solutions. Privy is a popular ecommerce marketing app that makes it easy for brands to design engaging popups, fly-out, and spin-to-win campaigns. By integrating Postscript with Privy, you can:

  • Use Privy popups, fly-outs, and spin to win forms to collect SMS subscribers and have those subscribers automatically populate in Postscript.
  • Create cross-sell popups that suggest additional items based on what’s in a customer’s cart.
  • Recover more sales and reduce cart abandonment with our exit popups. 

In this article, we'll walk you through how to set up your Privy integration and highlight some key compliance information.

Locate Legacy API Key in Postscript


  1. Select your Shop Name in the side menu of your Postscript dashboard, then select API.
  2. You can find your legacy API key towards the top of your API page within a blue banner.
  3. Copy this legacy API key or write it down-- you'll need to enter it in Privy later.

Configure Postscript in Privy


  1. Select your account name in the top-right corner of your Privy dashboard, then select Integrations from the drop-down list.
  2. Locate and select Postscript from the available linked accounts.
  3. Enter the Email Address associated with your Postscript account.
  4. Paste the Legacy API Key you copied from Postscript.
  5. Select Link Account.

Create an Automation Rule in Privy

In order for a Privy campaign to pass phone numbers through to Postscript, you will need to create an automaton rule. You will need to do this for each campaign (popup, fly-out, spin to win, etc.) that you create in Privy.

  1. Under the Convert tab, select All Displays, then select your campaign.
  2. On the Follow-up tab of the campaign, select Sync signups in the bottom-middle of the page.
  3. Select Postscript from the Select Account drop-down.
  4. Choose a Keyword.
    • If you are using Privy for specific giveaways and promotions, make sure you choose a keyword that has an appropriate reply set up.
    • You can always create a new keyword for Privy, if desired. This helps you better track and target subscribers for this source.
  5. Select Save.

Compliance Language Requirements

When collecting subscribers, the TCPA requires you to include necessary compliance language that informs visitors they are opting into SMS messaging from your store. 

Here's the TCPA-approved compliance language:

*By providing your phone number, you agree to receive recurring automated marketing text messages (e.g. cart reminders) from this shop and third parties acting on its behalf. Consent is not a condition to obtain goods or services. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. You also agree to the Terms of Service and Privacy Policy.

Note: In order to collect subscribers compliantly, your shop's Terms of Service and Privacy Policy need to be hyperlinked in the language shown above. If they cannot be hyperlinked, the full URLs of each need to be included so a viewer may search your terms or privacy policy if needed.

For example, "View our Terms of Service (https:/ and Privacy Policy (”

You should be all set to get started with Privy!

   Note: When collecting subscribers using a list growth integration, subscribers will be prompted with a "Reply Y to Subscribe" text to confirm their opt-in. This allows your shop to confirm they are a valid, consenting subscriber. This Reply Y interaction is automatic and cannot be disabled.

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