Creating a successful campaign starts with knowing the best audience to target. By creating a segment that captures subscribers who have already authorized their Shop Pay wallet with Postscript, your brand can target a segment with more propensity to purchase and ultimately, launch more impactful Text-to-Buy campaigns.
What to Know About Shop Pay Subscribers
- Subscribers are added to this segment once they engage with a prior Text-to-Buy campaign and complete the one-time Shop Pay Wallet authorization.
- Consumers reserve the right to remove access to authorized third-party applications within their Shop Pay Wallet. If a subscriber removes access to Postscript in their Shop Pay Wallet, they will be removed from this segment.
Create a Segment of Shop Pay Subscribers
- From your Postscript Dashboard, select Messaging; then, select Segments.
- Select Create Segment in the upper-right corner.
- Name the segment. Be sure to use a name that will allow you to easily identify this segment in the future.
- Under Segment Criteria, select the dropdown and choose Shop Pay Authorized.
- Select the equals refinement criterion. Your segment should read, Shop Pay Authorized equals TRUE.
- Save. Save your segment by selecting Save Segment in the bottom-right corner.
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